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4 Digital Trends That Will Redefine the Modern Media Agency


June 9, 2016

The media and advertising world is constantly evolving. A recent Harvard Business Review study reported that the media industry would be most disrupted by the digital economy in the next year. Adweek wrote about 4 trends that will shape the industry in the coming months.

  1. From cost-out to value-in: “An agency’s value will be measured by its ability to add to-line value.”
  2. An audience agency, not a media agency: Media agencies will start researching people’s behaviors, attitudes, values, and motivation.
  3. The emergence of universal IDs: New technologies will allow marketers to combine data in order to develop universal IDs.
  4. A new agency value proposition: Brands need to know about their competitors’ customers to steal market share.

Learn more about the 4 digital trends on Adweek.