June 23, 2016
One of the most powerful marketing tools is video, because consumers look to take in information as quickly as possible.
The first step in incorporating video into your marketing strategy includes being equipped with high-end tools. Look to companies like Magisto and Animoto who equip small businesses with easy to use templates and themes for basic video editing.
Second, consider your content—what are you trying to produce? What is your message? What will keep your audience engaged in sticking around for a video longer than a few seconds? It is important to get creative when it comes to content.
Next, consider a script. If you are producing a video that involves a large amount of explaining, such as a sales pitch or a description of your product, working off of a script will help keep you on track and ensure you’ve reached all of your points. This will help with overall clarity, efficiency of speech and time too.
Lastly, promote! You can generate traffic on the video the same way that you would generate traffic on a blog—use keywords, add links and promote through social media channels. Make sure the video makes it onto Youtube and your company website..
For even more details and advice, check out this article.
Our Director of Video Operations offers insight into the world of #VirtualReality: https://t.co/VE4cO1iciV https://t.co/k81r8hNhpk
March 21 - 7:49 pm - View on Twitter
Did you miss this week's Insight Tuesday? Graphic designer Carrie Nestel explores the importance of packaging: https://t.co/uZ0XD7NY51
March 9 - 4:14 pm - View on Twitter
Check out our CEO's insight into the Ad-Blocking cold war that is being waged between marketers and their audiences: https://t.co/b8CSJw3IjT
March 1 - 7:10 pm - View on Twitter
Account Exec. Leigh Cesanek pulls together some of Sunday night's most memorable #ads & speculates who really won: https://t.co/uxFDg8YmtK
February 7 - 8:41 pm - View on Twitter
Our CEO reflects on reasons we are not achieving the level of clarity that big data should be providing. Read it: https://t.co/Xap3aIysa7
January 31 - 9:59 pm - View on Twitter
Our CEO offers insights into the benefits of 'non-investments,' such as the annual family vacation he takes. https://t.co/NSJtyKRbEI
January 18 - 5:00 pm - View on Twitter
Use #socialmedia to spark meaningful discussions about the things your company cares about: https://t.co/4LrNHuLUOa
January 10 - 8:00 pm - View on Twitter
Paul Federico talks about a unique art show he is a part of, in which the individuality of the artist can shine:… https://t.co/C9kbQf7g8n
December 27 - 8:00 pm - View on Twitter
The Princeton Partners team wishes you a joyful holiday season! Watch our holiday video here:… https://t.co/n6tlEOpmXO
December 21 - 8:29 pm - View on Twitter
We're in the holiday spirit! Take PPI's quiz on the hilarious holiday classic, 'Elf.' https://t.co/0uAbOsWsNl https://t.co/DLU01euQtk
December 20 - 9:08 pm - View on Twitter
Our CEO discusses the strategic planning meeting he attended w. @PHAnews & why the White House Garden inspired him:… https://t.co/NJGXmBVq8G
December 13 - 8:58 pm - View on Twitter
Our CEO created a brief quiz to test your knowledge of financial literacy in the US. The results may surprise you: https://t.co/uVwDP9ECzp
December 6 - 8:49 pm - View on Twitter
Associate Creative Director, Aaron, has come up with ten #gifts to avoid giving your #clients this holiday season:… https://t.co/BL1Q6G5lvk
November 29 - 9:15 pm - View on Twitter
Tim Burr weighs in on the the viral mess that New Balance is currently dealing with since a Tweet was misunderstood… https://t.co/j2B4UdrftD
November 22 - 8:00 pm - View on Twitter
Check out our CEO, Tom Sullivan, on the homepage of @NJBIZ this morning for an 'Industry Insights' piece:… https://t.co/WxFVAoUvK2
November 22 - 3:15 pm - View on Twitter
Check out the latest in our blog series the "Intern Spotlight" & get to know digital development intern, Gabriela.… https://t.co/cgazIIY6Fc
November 21 - 4:15 pm - View on Twitter
Following the election, many people are feeling anxious about the future. Our CEO suggests taking local action: https://t.co/xP9r4v2F6e
November 15 - 8:10 pm - View on Twitter
We had Chris's daughter, Ellie, visit us in the office today. She helped us with website coding and even took us ou… https://t.co/YUCgbBuLpi
November 11 - 9:33 pm - View on Twitter
Our VP of media shares his experience & main take-away from last week's industry conference, ad:tech. Check it out… https://t.co/3Ox0AuznMZ
November 8 - 9:31 pm - View on Twitter
This week's #InternSpotlight features Digital Development Intern, Mike Chen. Check it out: https://t.co/b2MR4hM45k https://t.co/N0A5ffFTbM
November 7 - 4:00 pm - View on Twitter