August 26, 2014
If you’re relatively new to the world of marketing, you may have heard the term “SEO content,” but are unaware of what it means, and specifically, what it can mean for your business.
In order to describe the term, it’s best to break it into two:
So, SEO content is any content created with the goal of attracting search engine traffic – thus making you more attractive to potential customers who do a simple “search” on the web.
However, because search engines continuously change the rules of the game in order to stay competitive, not all information on this subject is consistently accurate. Google alone makes between 500-600 algorithm changes per year, and although most are insignificant, a few are major enough to significantly impact the effectiveness of your business’ SEO efforts.
If you are new to blogging or are looking to improve your website, it is only natural to want to be searchable and improve your page rank, thus drawing users, and hopefully long-time visitors to your site. But, there are over 30 million+ pieces of online content shared daily, and in a competitive landscape, it’s sometimes difficult to stay ahead.
To help, we’ve compiled a list of 7 best practices for writing SEO-friendly content:
Never sacrifice the user experience in order to meet an SEO goal. Many search engines even reward sites that share relevant and engaging content with their readers. The more original content you share with your readers, the better visibility you will gain in search results, and the more users who find your content useful, the more share-worthy it becomes.
Breaking up your copy makes for easy reading, so make lists, add bullets, and remember to ask yourself: Would this piece of content hold my attention if I were reading it? If not, it’s almost guaranteed that it won’t interest your readers either.
Also, visitors who come to your page from a search engine expect to see the words they searched for in your copy. For example, if I search “yellow Labrador retrievers,” I would expect the content I’m engaging with to utilize those key words, as well as key words surrounding that topic: “dogs, yellow labs, pets, man’s best friend, etc.”
Almost every popular social networking site today offers free plugins that are readily available for anyone to install. Search ranking tends to increase when content is shared frequently, so be sure that your content is getting to the audiences you are hoping to reach.
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