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8 Big Social Media Marketing Mistakes Businesses Make (And How To Avoid Them)


August 6, 2015

It is hard to deny the impact of social media on the marketing world. Tools like Facebook, Twitter, Instagram, Youtube, and LinkedIn offer many diverse ways to reach target customers and reinforce branding. However, it is crucial that social media is used correctly and effectively to ensure a broader reach. It is important to be aware of your actions on social media to avoid making the wrong impression.

Here are 8 common social media marketing mistakes to consider and avoid:

  1. Not having a social media strategy: Companies without a formulaic strategy cannot deliver effective messages to their audiences. Communications appear disjointed, which is why you need a distinct, unified voice, measured goals, a social media policy, and a publication calendar.
  2. Creating too many social media accounts: Creating too many accounts at once can be overwhelming, especially if you run a small business. Take the time to master one platform before creating another. Otherwise, you run the risk of looking like you don’t know how to handle all of these platforms or possibly abandoning some.
  3. Paying for followers: Earning followers takes time and effort, so some companies decide to buy followers. But, this could earn public backlash for your marketing strategy and makes your company look dishonest. It can also leave you with a ton of followers who are not relevant for your brand.
  4. Talking about your brand and nothing else: Viewers are off-put when they see too much of your brand. You should try to share content that is relevant to your company or the industry you are in. The 5-3-2 Model for Social Sharing is a good guideline to abide by. If you publish 10 social media posts per week, 5 should be relative content from others, 3 should be content by you that is relevant to your audience but not sales, and 2 should be fun, personal content that helps humanize your brand.
  5. Not using hashtags correctly: Hashtags can help immensely with the visibility of your brand, but using too many hashtags is often seen as annoying. Try to limit them and make sure they are relevant keywords.
  6. Sharing too much in a short period of time: Publishing more than one post within minutes or hours can alienate your following. Make your posts consistent and spread out to avoid spamming your followers.
  7. Neglecting to proofread: Make sure you check the spelling and grammar of your social media posts! Typos can make your company look less credible and turn off customers.
  8. Not being “social” on social media: Companies should be responsive – make your customers feel as if they are interacting with a human and not a robot! Responding to comments builds trust and intimacy and makes your social media pages more interesting.