October 21, 2014
While many people are excited for Apple’s new edition to its mobile product line, many consumers are questioning the company’s decision-making process behind the creation of said products. Here’s why.
Let me introduce the iPhone 6 Plus: the phone that accomplishes little to nothing. Apple advocates may argue that the larger display, optical image stabilization, improved battery life, and higher resolution makes the iPhone 6 Plus a welcomed addition to Apple’s product line. However, when you really look at the Plus’s specs, it is almost identical to the regular iPhone 6; yet, it’s $100 dollars more. The small differences between the two models, in actuality, have detrimental qualities.
A main aspect that sets the iPhone apart from other phones was its smaller frame. While many people argued for a larger screen, part of the iPhone’s charm comes from its smaller size; a characteristic that many customers appreciate. The regular iPhone 6 already increases the size of the phone, satisfying those who wished for a larger screen. Considering this, was it really necessary for Apple to increase size as much as they did with the iPhone 6 Plus? Not only is the surface area of the phone increased, but the thickness is as well. Remember, the phones have nearly identical specifications.
While the higher screen resolution seems like a neat feature, the truth is that this improvement does nothing for the consumer. The whole point of the current Retina Display is that the naked eye can’t discern the pixels. Increasing the resolution to a “Retina-HD” display produces a change that is literally invisible. This higher resolution certainly bumps up the price and puts more strain on the battery and processor. Given that we won’t be able to see any visual improvements, I would hardly call these a trade-offs.
From the developer’s point of view, this hurts too. Now, developers have to accommodate for the higher resolution, despite the fact that their target audience won’t notice any differences.
Yet, I’ll try to be as fair as possible with Apple. Depending on your energy consumption, the better battery life could definitely help. Personally, I would just buy an external battery for less money than the $100 difference, but to each his or her own. Also, the 6 Plus comes with optical image stabilization, so people with shaky hands no longer need to fret when taking pictures. Understandably, some people may actually appreciate the huge screen, as it makes the iPhone friendlier to movie/TV show watchers. Apple also did a good job with the physical design of the product as it’s shockingly light and feels nice in hand.
However, these bonuses that come with the 6 Plus are miniscule considering that the regular edition is $100 less and basically the same product. I appreciate Apple’s effort to break into the “phablet” market, but without providing more incentive to purchase their higher model phone, the iPhone 6 Plus doesn’t seem to belong in Apple’s product line for the time being.
Written by Justin Cheng (Princeton Partners Inc. Intern)
Would you want your #ad to run before a terrorist propaganda piece? It happened to Hyundai & it could happen to you… https://t.co/G2i2mNgkef
March 28 - 8:31 pm - View on Twitter
Our Director of Video Operations offers insight into the world of #VirtualReality: https://t.co/VE4cO1iciV https://t.co/k81r8hNhpk
March 21 - 7:49 pm - View on Twitter
Did you miss this week's Insight Tuesday? Graphic designer Carrie Nestel explores the importance of packaging: https://t.co/uZ0XD7NY51
March 9 - 4:14 pm - View on Twitter
Check out our CEO's insight into the Ad-Blocking cold war that is being waged between marketers and their audiences: https://t.co/b8CSJw3IjT
March 1 - 7:10 pm - View on Twitter
Account Exec. Leigh Cesanek pulls together some of Sunday night's most memorable #ads & speculates who really won: https://t.co/uxFDg8YmtK
February 7 - 8:41 pm - View on Twitter
Our CEO reflects on reasons we are not achieving the level of clarity that big data should be providing. Read it: https://t.co/Xap3aIysa7
January 31 - 9:59 pm - View on Twitter
Our CEO offers insights into the benefits of 'non-investments,' such as the annual family vacation he takes. https://t.co/NSJtyKRbEI
January 18 - 5:00 pm - View on Twitter
Use #socialmedia to spark meaningful discussions about the things your company cares about: https://t.co/4LrNHuLUOa
January 10 - 8:00 pm - View on Twitter
Paul Federico talks about a unique art show he is a part of, in which the individuality of the artist can shine:… https://t.co/C9kbQf7g8n
December 27 - 8:00 pm - View on Twitter
The Princeton Partners team wishes you a joyful holiday season! Watch our holiday video here:… https://t.co/n6tlEOpmXO
December 21 - 8:29 pm - View on Twitter
We're in the holiday spirit! Take PPI's quiz on the hilarious holiday classic, 'Elf.' https://t.co/0uAbOsWsNl https://t.co/DLU01euQtk
December 20 - 9:08 pm - View on Twitter
Our CEO discusses the strategic planning meeting he attended w. @PHAnews & why the White House Garden inspired him:… https://t.co/NJGXmBVq8G
December 13 - 8:58 pm - View on Twitter
Our CEO created a brief quiz to test your knowledge of financial literacy in the US. The results may surprise you: https://t.co/uVwDP9ECzp
December 6 - 8:49 pm - View on Twitter
Associate Creative Director, Aaron, has come up with ten #gifts to avoid giving your #clients this holiday season:… https://t.co/BL1Q6G5lvk
November 29 - 9:15 pm - View on Twitter
Tim Burr weighs in on the the viral mess that New Balance is currently dealing with since a Tweet was misunderstood… https://t.co/j2B4UdrftD
November 22 - 8:00 pm - View on Twitter
Check out our CEO, Tom Sullivan, on the homepage of @NJBIZ this morning for an 'Industry Insights' piece:… https://t.co/WxFVAoUvK2
November 22 - 3:15 pm - View on Twitter
Check out the latest in our blog series the "Intern Spotlight" & get to know digital development intern, Gabriela.… https://t.co/cgazIIY6Fc
November 21 - 4:15 pm - View on Twitter
Following the election, many people are feeling anxious about the future. Our CEO suggests taking local action: https://t.co/xP9r4v2F6e
November 15 - 8:10 pm - View on Twitter
We had Chris's daughter, Ellie, visit us in the office today. She helped us with website coding and even took us ou… https://t.co/YUCgbBuLpi
November 11 - 9:33 pm - View on Twitter
Our VP of media shares his experience & main take-away from last week's industry conference, ad:tech. Check it out… https://t.co/3Ox0AuznMZ
November 8 - 9:31 pm - View on Twitter