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Virtual Reality: The View from Here

Virtual Reality: The View from Here

Dennis Nobile - March 21, 2017

Talking about Virtual Reality is like trying to describe a sunset. You really have to experience it. Which, of course, is the point. From its funky roots in the arcades of the 70s and 80s, Virtual reality (VR) has evolved into a revolutionary medium offering endless possibilities for entertainment, education and marketing. 2016 witnessed a ….

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Should You Judge a Book by its Cover?

Should You Judge a Book by its Cover?

Carrie Nestel - March 7, 2017

The old saying, “don’t judge a book by its cover,” was introduced in the mid-1800s when George Eliot used the expression in the book The Mill and the Floss, to reference how one shouldn’t distinguish between products based on a label. This concept, though logical, does not apply to the retail market today. According to ….

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The Cold War: Audiences Versus Advertisers

The Cold War: Audiences Versus Advertisers

Tom Sullivan - February 28, 2017

I grew up during the Cold War and was both fearful of and fascinated with the geopolitical tensions between the USSR and the United States.  As a third grader, my classmates and I knew we had to duck under our desks in the event of an attack.  By sixth grade, video images of nuclear explosions ….

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Social Influencer Marketing

Social Influencer Marketing

Devon Flarity - February 21, 2017

5 Things You Should Know Social influencer marketing is a somewhat new and certainly exciting facet of the digital age of advertising. It is an opportunity for brands to expand their audience and garner trust among consumers in a unique way. Princeton Partners has successfully used social influencers to market to foodies, parents, and even ….

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