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Tech for Good: Amazon’s Influence

Tech for Good: Amazon’s Influence

Tom Sullivan - May 9, 2017

I arrived in Seattle on Friday for the birthday celebration of my grandson, Noah, who just turned three.  Not soon after we arrived, Felix, Noah’s five-year-old brother, wanted to show me Alexa.  I first asked, testing him, “What is Alexa?” Felix immediately responded that Alexa is a device that gives him information.  He retrieves Alexa ….

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Personal Branding on Social Media

Personal Branding on Social Media

Aaron Stoker-Ring - April 25, 2017

*This Insight Tuesday article was written by Associate Creative Director Aaron Stoker-Ring and star Princeton Partners intern Kelley Cave.  A brand is no longer just a memorable logo. In today’s world, you are your own brand. Through the clothes you wear, the things you do and the way you carry yourself, people get an idea ….

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Are You Practicing Brand Protection?

Are You Practicing Brand Protection?

Tom Sullivan - April 11, 2017

3 Lessons in Avoiding Disaster There has been a plethora of examples of brands suffering from self-inflicting wounds, especially in the last week. It seems brands are finding themselves in hot water with increasing frequency, likely because of the speed with which news can now be shared. However, while the technology has changed, the fundamentals ….

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What’s the Value of a University Education?

What’s the Value of a University Education?

Giselle Herrera - April 4, 2017

Over the past several months, my son, Parker, my husband and I have debated, agreed, argued, walked away from, and then come back together on the discussion about Parker’s academic future. This is a daunting task that, without the proper planning, can really go awry. Both my husband and I had very limited support when ….

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