Princeton Partners Blog

The Gargoyle Blog



All Posts
Industries
Categories
Date
Industry Trends: The Latest From the AMA

Industry Trends: The Latest From the AMA

Leigh Cesanek - June 20, 2017

Last week, we attended American Marketing Association’s conference which focused on marketing analytics and ROI. We had the opportunity to listen to knowledgeable speakers, make connections, and discuss the latest trends in marketing analytics. At the event, we uncovered ways to improve processes and productivity, how to set goals, report on social media metrics efficiently, ….

view
What Will We Do Without Apps?

What Will We Do Without Apps?

Tom Sullivan - June 13, 2017

It’s hard to imagine a life without apps – but it may be coming sooner than we think. The iPhone set the “make my life easier and better” pattern of technology. For me, it eliminated the need to carry around a number of tools (calculator, voice recorder, alarm clock, calendar, flashlight, GPS, iPod).  I never ….

view
Who Will Pay for the Google-ization of Digital Advertising?

Who Will Pay for the Google-ization of Digital Advertising?

Tom Sullivan - June 6, 2017

Google’s new ad blocker will soon control the online advertisements you are exposed too, and at a cost. In my February 28, 2016 Insight Tuesday, I brought attention to the “Ad Wars” between publishers and the millions of consumers who are using ad blocking software so they can access online content without having to view ….

view
Five Ways Marketers Can Avoid Being Tone-Deaf

Five Ways Marketers Can Avoid Being Tone-Deaf

Paul Federico - May 30, 2017

Marketers sometimes unintentionally offend, a trend we are seeing often in the age of digital sharing. Advertising considered to be tone-deaf contains messages that are out of touch with segments of the population. Companies that create tone-deaf commercials are quickly exposed by social media. The best definition I found of what this term truly means ….

view