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Coca-Cola is Shaking Things Up

Coca-Cola is Shaking Things Up

Tom Sullivan - August 15, 2017

What We Can Learn   As of 2017, Coca-Cola ranks fifth in brand equity value for companies at $56 billion. It also spends over $4 billion annually in advertising. To add meaning to this, you should first know that brand equity is mathematically determined by the following equation: Brand Equity =  Market Value (stock price x ….

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How to Stand Out on Instagram

How to Stand Out on Instagram

Leigh Cesanek - August 8, 2017

Instagram recently hit 700 million monthly active users, establishing its position as a frequently used and significant social platform. Following its enormous growth in the last year, Instagram now offers more advanced advertising capabilities. Subsequently, more businesses have been taking advantage of the platform. Companies are recognizing Instagram’s opportunities and joining the platform, including B2B ….

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Trenton Update: A City Truly on the Rise

Trenton Update: A City Truly on the Rise

Tom Sullivan - August 1, 2017

One year ago, I wrote a Insight Tuesday article: “Trenton: A Proud Past, A Brighter Future” challenging the skepticism of a Trenton Times headline and providing five reasons to believe in New Jersey’s capital city. Now, a year later, I am doubling down on historic Trenton’s bright future.   In the last few weeks, two economic ….

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An Advertisement and a Target Audience Walk into a Bar.

An Advertisement and a Target Audience Walk into a Bar.

Andrea Janiszewski - July 25, 2017

The Power of Humor in Marketing It’s no secret an advertiser’s job is to create an ad that will attract the consumer’s attention. Some advertisers try to accomplish this by pulling at your heart strings. Others try to do it by having a celebrity endorse their product. But the bold do it by adding humor. ….

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