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Are You Practicing Brand Protection?

Are You Practicing Brand Protection?

Tom Sullivan - April 11, 2017

3 Lessons in Avoiding Disaster There has been a plethora of examples of brands suffering from self-inflicting wounds, especially in the last week. It seems brands are finding themselves in hot water with increasing frequency, likely because of the speed with which news can now be shared. However, while the technology has changed, the fundamentals ….

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What’s the Value of a University Education?

What’s the Value of a University Education?

Giselle Herrera - April 4, 2017

Over the past several months, my son, Parker, my husband and I have debated, agreed, argued, walked away from, and then come back together on the discussion about Parker’s academic future. This is a daunting task that, without the proper planning, can really go awry. Both my husband and I had very limited support when ….

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The Advertising & Terrorism Connection

The Advertising & Terrorism Connection

Tom Sullivan - March 28, 2017

Problematics with Programmatic Programmatic advertising in the online ecosystem has been growing rapidly because it enables advertisers to reach their audience with relevant messages at meaningful times and places at scale.  I think of programmatic as the Gold Rush of advertising.  Advertisers are getting better ROI while publishers and ad networks are getting increased ad ….

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Virtual Reality: The View from Here

Virtual Reality: The View from Here

Dennis Nobile - March 21, 2017

Talking about Virtual Reality is like trying to describe a sunset. You really have to experience it. Which, of course, is the point. From its funky roots in the arcades of the 70s and 80s, Virtual reality (VR) has evolved into a revolutionary medium offering endless possibilities for entertainment, education and marketing. 2016 witnessed a ….

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