Princeton Partners Blog

The Gargoyle Blog



All Posts
Industries
Categories
Date
The Advertising & Terrorism Connection

The Advertising & Terrorism Connection

Tom Sullivan - March 28, 2017

Problematics with Programmatic Programmatic advertising in the online ecosystem has been growing rapidly because it enables advertisers to reach their audience with relevant messages at meaningful times and places at scale.  I think of programmatic as the Gold Rush of advertising.  Advertisers are getting better ROI while publishers and ad networks are getting increased ad ….

view
Virtual Reality: The View from Here

Virtual Reality: The View from Here

Dennis Nobile - March 21, 2017

Talking about Virtual Reality is like trying to describe a sunset. You really have to experience it. Which, of course, is the point. From its funky roots in the arcades of the 70s and 80s, Virtual reality (VR) has evolved into a revolutionary medium offering endless possibilities for entertainment, education and marketing. 2016 witnessed a ….

view
Should You Judge a Book by its Cover?

Should You Judge a Book by its Cover?

Carrie Nestel - March 7, 2017

The old saying, “don’t judge a book by its cover,” was introduced in the mid-1800s when George Eliot used the expression in the book The Mill and the Floss, to reference how one shouldn’t distinguish between products based on a label. This concept, though logical, does not apply to the retail market today. According to ….

view
The Cold War: Audiences Versus Advertisers

The Cold War: Audiences Versus Advertisers

Tom Sullivan - February 28, 2017

I grew up during the Cold War and was both fearful of and fascinated with the geopolitical tensions between the USSR and the United States.  As a third grader, my classmates and I knew we had to duck under our desks in the event of an attack.  By sixth grade, video images of nuclear explosions ….

view