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The Brand Launch Checklist

Brandon

September 29, 2013
Brandon

Too often, brands attempt to come to market without basic pieces in place. In order for your brand to survive its initial launch, there are a view items that are an absolute must. Based on my experience launching brands, and the collective thought of the team here at Princeton Partners, I’ve compiled a list of absolute must-haves in order to achieve a successful, hiccup-free brand launch…

  • Brand Mission
    •  Every brand needs to be able to articulate to their customers why they exist in the world and what the goal of being in business is.
  • Brand Vision
    • A very high level goal of what you hope your company will be able to achieve in society. (For example – PepsiCo wants to “improve all aspects of the world in which we operate” ).
  • Creative Back Story
    • Your brand obviously started somewhere -either with one person’s crazy idea or as the result of a major turning point in someone’s life or career. Being able to tell the back story and history makes people more endeared to the brand, driving loyalty.
  • Content! Content! Content!

The key to success in today’s digital environment is the creation of rich and unique content that can live across multiple platforms. Customer’s use content to drive their learning process – it helps them make purchasing decisions before ever contacting the company.