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Why Businesses Can’t Survive Without Social Media:

Brandon

July 7, 2016
Brandon

Ryan Holmes, CEO of Hootsuite, gave his commentary on the best ways to keep your company successful with careful attention to social media.

Holmes brings us back to the times of business without the internet– reminding us about the number of digital skeptics that have stuck around over the past 10 years. In 1995 Newsweek wrote an article titled, “The Internet? Bah!” bashing the importance of the digital realm for businesses. The article completely disregards any value that the Internet could provide for the business world.

Today’s reality, as we now know, is quite the contrary. The Internet has created a place for businesses to communicate with the customer on an even more personal and consistent level. This, in part, is due to the social media platforms such as Facebook, Twitter, Instagram and LinkedIn have provided for businesses. In the words of Ryan Holmes, “For businesses today, the best way to keep your company successful, in my estimation, is to fully embrace social media.”

The numbers and statistics prove Holmes’ point: three-quarters of adults in the U.S. use social media sites and the numbers are much higher when including millennials into the equation. 9 out of 10 companies in the U.S. are using social media. 90% of businesses see increased exposure and more than half report improved sales from social media.

While marketing is one of the largest reasons companies are on social media, Holmes also points out that, “marketing, it turns out, is just the tip of the social media iceberg. Social tools are being used to streamline customer service, for shopping and commerce, for product development, sales, and HR.”

In conclusion, many savvy business owners realize the potential of social media, but it is still surprising to Holmes the number of senior executives, CEOs, and decision makers that disregard the importance of it to their business.

 

Why Businesses Can’t Survive Without Social Media