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Changing the World With Social Media


April 8, 2014

Social media keeps us connected, reunites us with old friends, and provides a platform for sharing interesting and entertaining content. In these ways and many others, Social media improves our lives on a personal level. But the potential exists for it to foster positive change on a universal level. The examples below illustrate how people have begun to take advantage of social media and the technology that supports it to make the world a better place:

  • Crowdfunding. There are countless innovators out there with great ideas and no money. Entrepreneurs can now take to social media sites like and to get a financial boost from potential future customers. Movie- makers and gadget-builders alike have turned to sites like these to get their projects off the ground and headed in the right direction. In return, donators can expect their name in the credits, or even the final product as a thank you.
  • Petitions. The world is shrinking as our global networks expand, and everyone is taking notice. You don’t like something that’s going on in the world? Start a petition. Ask your Facebook friends. Tweet your followers. Take no prisoners — just kidding, but really. Online petitions are completely legitimate. And after 100,000 electronic signatures in 30 days, you are guaranteed a response from the White House!
  • Sharing the Love. Remember when a little girl with leukemia wanted carolers to come sing to her last December? Ten thousand people showed up outside her door. And when that same little girl said she liked Taylor Swift — the singer herself called her to chat. Thousands of people posted about this young girl’s final wishes that every single one of them came true.

It is so exciting to think that people all over the world can come together and make things happen through the Internet. Social media gives us all the opportunity to make the world a better place — so why not stand up and start using social media to change the world today?

Written by: Elizabeth Dinsmore (Princeton Partners Inc. Intern)