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Diet Coke Prints Unique Labels for ‘It’s Mine’ Campaign

Brandon

February 9, 2016
Brandon

Diet Coke’s new campaign, “It’s Mine,” is bringing new packaging and bottling designs to consumers in the U.S. Each bottle’s design is unique, and no two bottles sold will have the same design. Diet Coke is also selling 12-ounce glass contour bottles for the first time in the U.S. as a part of this campaign, according to Adweek.

The new campaign gives consumers who love the brand a chance to celebrate their love in a unique, personalized way. In a statement from the brand, Diet Coke explains that “with millions of Diet Coke designs, fans can choose the one they feel is uniquely their own.”

This packaging campaign was carried out last year in Israel. Coca-Cola did the same thing with its “Share a Coke” campaign, which started in Australia before bringing it over to the U.S.

For the full article and samples of the campaign, click here.