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July 15, 2015

To Facebook users, the social networking site’s logo update might not seem like a big deal, but the reasoning behind the change is. On June 30th, for the first time in a decade, Facebook changed their logo.

Facebook has updated their typeface, adding more space between each letter as well as changing the letter “a” from a double-story letter to a single-story letter. The reasoning for this change reflects the increasing use of Facebook’s mobile app, with Forbes citing 90% of Facebook’s using the app on their mobile device. The purpose of the typeface update was to make the logo easier to read on mobile devices, with the old logo designed for Facebook’s usage on laptops.

According to Forbes, the typeface change will be utilized at the Facebook offices and other Facebook services like Instagram, WhatsApp, Messenger and Oculus. The logo change, however, will not affect the corporation’s icon. The company worked with typeface creator, Eric Olson, to make the new custom font. Olson’s original font, Klavika, was utilized for the original Facebook typeface.

Since social media is creating a large portion of its advertising revenue, 73% in their first quarter according to Forbes, the change made to the typeface is helping to reinforce Facebook’s move into the mobile world.

Although this update may not seem like an interesting change to the average mobile user, the change just reiterates the corporation, and the world’s, increasing usage of mobile devices.

Find out more.