July 9, 2015
By: Alison Goerke, Summer 2015 Social Media Intern
As a college student majoring in Public Relations and Journalism, it’s always nice for me to see the two worlds become integrated. Once I heard about Facebook’s Instant Articles available for iPhones, I saw my world as a social media intern and my world as a college journalist combined.
Instant Articles have allowed Facebook to partner with nine different news organizations in order to make news more accessible to Facebook mobile users. The nine organizations include The New York Times, National Geographic, Buzzfeed, TheGuardian, NBC News, The Atlantic, BBC News, Spiegel Online and Bild.
Available to mobile users since May, Facebook describes their Instant Articles as, “loading instantly as much as 10 times faster than the standard mobile web.” As a millennial who has grown up with every piece of news available on my phone instantly, that fast load speed alone was enough to get me hooked.
Besides the quick load speeds, the app also includes high resolution photos and videos. Facebook is telling potential publishers that they still have control over the content they post, but the social network site will provide the experience of photos and videos as well as interactive maps to their users.
As the world is becoming increasingly mobile and content continues to drive storytelling both on and offline, it’s important for news organizations to utilize the social networking sites available to them to tell news stories. With Facebook’s sharing option of stories and viral content, the partnership of Instant Articles is convenient for all markets and audiences. The new publishing tool will help bring content closer to mobile users fingertips.
With the increasing popularity of all social media sites, the addition of integrated news content on Facebook is hopefully going to help create new traffic for the organizations utilizing Instant Articles.
Whether you’re like me and you shamelessly love to read stories about pizza and puppies on Buzzfeed, or about politics from The New York Times, by integrating social media and journalistic content, Instant Articles has something to offer everyone.
By: Alison Goerke, Summer 2015 Social Media Intern
Brands have been making headlines with increased frequency for viral PR blunders. Learn how to avoid their mistakes… https://t.co/xD9vyoUhgv
April 11 - 9:04 pm - View on Twitter
Would you want your #ad to run before a terrorist propaganda piece? It happened to Hyundai & it could happen to you… https://t.co/G2i2mNgkef
March 28 - 8:31 pm - View on Twitter
Our Director of Video Operations offers insight into the world of #VirtualReality: https://t.co/VE4cO1iciV https://t.co/k81r8hNhpk
March 21 - 7:49 pm - View on Twitter
Did you miss this week's Insight Tuesday? Graphic designer Carrie Nestel explores the importance of packaging: https://t.co/uZ0XD7NY51
March 9 - 4:14 pm - View on Twitter
Check out our CEO's insight into the Ad-Blocking cold war that is being waged between marketers and their audiences: https://t.co/b8CSJw3IjT
March 1 - 7:10 pm - View on Twitter
Account Exec. Leigh Cesanek pulls together some of Sunday night's most memorable #ads & speculates who really won: https://t.co/uxFDg8YmtK
February 7 - 8:41 pm - View on Twitter
Our CEO reflects on reasons we are not achieving the level of clarity that big data should be providing. Read it: https://t.co/Xap3aIysa7
January 31 - 9:59 pm - View on Twitter
Our CEO offers insights into the benefits of 'non-investments,' such as the annual family vacation he takes. https://t.co/NSJtyKRbEI
January 18 - 5:00 pm - View on Twitter
Use #socialmedia to spark meaningful discussions about the things your company cares about: https://t.co/4LrNHuLUOa
January 10 - 8:00 pm - View on Twitter
Paul Federico talks about a unique art show he is a part of, in which the individuality of the artist can shine:… https://t.co/C9kbQf7g8n
December 27 - 8:00 pm - View on Twitter
The Princeton Partners team wishes you a joyful holiday season! Watch our holiday video here:… https://t.co/n6tlEOpmXO
December 21 - 8:29 pm - View on Twitter
We're in the holiday spirit! Take PPI's quiz on the hilarious holiday classic, 'Elf.' https://t.co/0uAbOsWsNl https://t.co/DLU01euQtk
December 20 - 9:08 pm - View on Twitter
Our CEO discusses the strategic planning meeting he attended w. @PHAnews & why the White House Garden inspired him:… https://t.co/NJGXmBVq8G
December 13 - 8:58 pm - View on Twitter
Our CEO created a brief quiz to test your knowledge of financial literacy in the US. The results may surprise you: https://t.co/uVwDP9ECzp
December 6 - 8:49 pm - View on Twitter
Associate Creative Director, Aaron, has come up with ten #gifts to avoid giving your #clients this holiday season:… https://t.co/BL1Q6G5lvk
November 29 - 9:15 pm - View on Twitter
Tim Burr weighs in on the the viral mess that New Balance is currently dealing with since a Tweet was misunderstood… https://t.co/j2B4UdrftD
November 22 - 8:00 pm - View on Twitter
Check out our CEO, Tom Sullivan, on the homepage of @NJBIZ this morning for an 'Industry Insights' piece:… https://t.co/WxFVAoUvK2
November 22 - 3:15 pm - View on Twitter
Check out the latest in our blog series the "Intern Spotlight" & get to know digital development intern, Gabriela.… https://t.co/cgazIIY6Fc
November 21 - 4:15 pm - View on Twitter
Following the election, many people are feeling anxious about the future. Our CEO suggests taking local action: https://t.co/xP9r4v2F6e
November 15 - 8:10 pm - View on Twitter
We had Chris's daughter, Ellie, visit us in the office today. She helped us with website coding and even took us ou… https://t.co/YUCgbBuLpi
November 11 - 9:33 pm - View on Twitter