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What the new Google Panda update means for your website

Leigh Cesanek

August 4, 2015
Leigh Cesanek

As an avid social media user, I’m almost embarrassed to admit my excitement that Google’s 2015 Panda update is finally here. As an intern, I enjoyed curating blog posts, writing for my journalism classes, and creating social posts. Now, as a full-time employee, I am still writing, sometimes with different content, but always with the same principle in mind: to write with purpose. This new Panda update supports the idea of writing with a purpose. Here is why the update is not only important for SEO purposes, but also encourages both people and their businesses to write by quality and not quantity.

Google has applied the changes in the United States and this update has created controversies in the Internet industry. Now the question is, how will this change affect your site’s SEO once it is released all over the world? The purpose of this update is to eliminate low quality content or “spammy” content trying to rank in the search engines. The update has affected sites like Mahalo, Ezine articles, Wisegeek, etc.

The new update, Panda 28, is different than others before it because of the time it has taken to be created, the time it will take to finish rolling out, as well as a potential positive impact on websites.

Although this update seems more extensive, this Panda update is expected to be worth celebrating for many sites, as opposed to the losses that many sites have seen. Marketers predict that this update will include recovery for those who have seen negative impacts of updates before.

Panda 28 took ten months to create, versus the usual few updates that are rolled out throughout the year. It will also take a few months to be completely rolled out instead of the few days it normally takes.

The difference here, although it cannot be concluded for sure, could be two things. The first is that this new update is simply more complex than those before. Second, it could be that the Google Panda updates are changing to this process from now on.
Panda 28 is a manual push of data that acts like a filter on Google’s algorithm, according to Conductor. It eliminates websites’ content that falls outside Google’s guidelines. Google has many other filters, all starting with P (Penguin, Pirate, and Pigeon). Websites with unique and compelling content will experience success, says Pat Reinhart from Conductor.

My advice – publishing content just to publish is not a great idea. The large number of people and companies who post with this mindset drove Google to make this update. Make sure that your content is unique, helpful, and purposeful.