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Instagram Videos Get an Important Update


February 18, 2016

Instagram videos are receiving an update, which its parent company, Facebook, has been using for a while now; the number of video views is becoming public knowledge. This change will help marketers determine how many people view their videos organically. A view on Instagram counts as 3 seconds.

Instagram has been primarily known as a photo-sharing platform. This new change seems to promote the creation of more video content. In the last six months, Instagram users have watched 40% more video content. This looks very promising for advertisers utilizing Instagram to reach consumers.

Learn more about the update on Mashable.