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Learning Ally

Brandon

April 24, 2014
Brandon

Learning Ally, a national non-profit organization that provides solutions in the battle against dyslexia and other learning disabilities, hired Princeton Partners to help them drive leads for their professional development solution.  Princeton Partners developed an integrated thought leadership campaign that utilized digital media, landing pages, social media and email marketing to drive prospects to a custom white paper. The campaign over-performed. The goal of 1,000 qualified leads was reached within the first 4 weeks of the campaign, which ultimately drove 1,850 qualified leads within two months. Furthermore, the main asset – the white paper – has a multiple year shelf life that will continue to deliver value well into the future.