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Moms and Dads on Facebook and Mobile: the Growing Stats

Brandon

January 12, 2016
Brandon

Despite the joke that it’s all moms and dads on Facebook now, a new study is proving it to be true. Moms and dads are posting on Facebook more frequently than nonparents. What’s more, they’re seeing more engagement too. Here are some facts and statistics on parents and millennial parents on social media from Ipsos Media’s study.

  • American moms post 2.5 times more status updates, 3.5 more photos, and 4.2 times more videos than nonparents.
  • New parents’ posts about their babies get 37% more interactions from family members and 47% more interactions from friends than other general posts.
  • New parents use Facebook mobile 1.3 times more often than nonparents.
  • In the U.S., 53% of millennial moms said mobile devices help them shop better for their families, compared with 42% of Gen X moms and 29% of baby boomer moms.
  • In the U.S., 53% of parents with young kids stated that they use mobile devices to keep their children entertained.

“Parenting has become a digitally shared experience,” Ann Mack, head of content and activation, global insights for Menlo Park, Calif.-based social media giant said. “For brands, this presents a huge opportunity to connect with modern parents and provide utility in the moments they can’t be reached elsewhere,” she said.

Moms and dads on social media and on mobile are a very important audience that you’ll want to pay attention to.

Find out more in the full article here.