Thus was born, “Another Great Season.” New Jerseyans are passionate about sports. In fact, more than passionate. Fanatical. Even people who don’t follow sports understand that there’s a sense of anticipation and excitement that greets each season. What if there was produce that was so good, so fresh, that it inspired the same kind of devotion? Another Great Season uses that idea to show that Jersey Fresh products are worth celebrating. Seasons, kickoffs, opening days, preseason analysis, fantasy leagues, trading cards, giant foam fingers -- the campaign plays off the parallels. It provides unlimited opportunities to talk about Jersey Fresh produce. Just as importantly, it talks about that produce in a language people know and in a way that conveys passion.