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Personal Branding on Social Media

Aaron Stoker-Ring

April 25, 2017
Aaron Stoker-Ring

*This Insight Tuesday article was written by Associate Creative Director Aaron Stoker-Ring and star Princeton Partners intern Kelley Cave. 

A brand is no longer just a memorable logo. In today’s world, you are your own brand. Through the clothes you wear, the things you do and the way you carry yourself, people get an idea of who you are. Sounds like a lot, right? But don’t worry, there’s more to it than that.

With the rise of social media, your personal brand is being presented to a much greater audience than it once was. Of the three billion internet users, two billion are active on social media. In the past year, the number of social media users has risen by 176 million, and the average Internet user has five social media accounts. It’s safe to say that social media has taken over our lives. It has become an important part of how we operate in our society and culture. Our social accounts are how we communicate, share information, and network with one another.

That’s why personal branding online can be complicated. Poorly received branding, no matter the intention, can spread at overwhelming speeds. It is often difficult to change, and the Internet is rarely forgiving.

Here are some tips on building and protecting your personal brand on social media:

Have an Objective

Have you ever tried Googling yourself? If you have, you’ve probably noticed that the first few results that pop up are your social media profiles. This is because Google gives higher authority to more prominent social media platforms (such as LinkedIn, Pinterest, Instagram, Twitter and Facebook). The more involved you are on a particular platform, the higher your profile will be ranked.

The question you need to ask yourself is, what do you want people to see if they search your name?

If you would like to showcase your professional experience and obtain new opportunities in your field, focus on developing your LinkedIn profile first. If you’re looking to promote your content to a wider audience, focus your efforts on Twitter. If you are trying to sell products or display visual content, Pinterest is the way to go.

Create a Personal Statement

Write a brief outline of who you are, what you do, and what you stand for. Keep it short, but take special care to express what makes you different. Let your statement sit for a few days. Then read it. Is it compelling? Does it ring true? Do you “buy it”? Test it by getting feedback from others.

Be Consistent

Consistency is key in making yourself memorable. People are more likely to remember you when you stick to the same colors, style, and tone across your channels. Consistency also includes your name. Reserve your username on any social network you think you might use in the future. Use a tool like KnowEm, which can search for your desired username across 25 of the most popular social media platforms. If you can’t obtain your desired username, come up with a variation of your name instead – and then stick to it.

Post Often

It’s important to remain active across all of your social channels. Post every day if you can. Vary your content with links, images, videos, quotes, status updates, and the like. Use this as an opportunity to express your enthusiasm and expertise with others. You’ll gain more influence and attract a larger audience.

Monitor Your Mentions – And Engage

Most people on social media expect a quick response. Reply to any tags or mentions of your name within 24 hours. To help monitor your mentions, use a tool like Mention, which provides a convenient dashboard that helps track your presence online and respond to comments.

Follow these tips to protect your brand online – and watch it thrive.