July 21, 2015
In a recent study by Pew Research Center, clear majorities of Twitter and Facebook users cite these platforms as their primary source for news.
This decentralization of journalism is characterized by ever diversifying streams of information and cutting edge technologies that enable citizen journalists to report the news. And like a double edged sword, it cuts both ways.
Take the video streaming app, Periscope, which allows users around the world to live stream videos at any time. With its streaming capabilities, the ability to save videos, to interact with messaging and post to Twitter, Periscope could be a sea change for grass roots news reporting.
Periscope’s co-founder, Kayvon Beykpour, goes further, “We think Periscope, if successful, will be a real-time pulse of what’s happening in the world,”
Fittingly, on the day it launched, Periscope faced its first journalistic trial by fire. That afternoon, a large explosion shook a building in lower Manhattan. Nineteen people were injured, and at least one was missing.
Within minutes, multiple users began streaming video from the streets and assorted vantage points. People who’d signed on to Periscope were given an intimate look at the chaotic scene on the ground. It was gripping footage, but the impromptu narration by the streamers was often unreliable, incomplete or just lame. If you wanted context – where, why, how – you had to wait for CNN.
But if it wasn’t “real’ journalism, it was the raw material that journalism is made of. One can imagine its value in war zones, natural disasters, civil unrest, as well as happier events. (CNN made extensive use of Periscope in its coverage of the birth of Princess Charlotte.)
As the technology of live streaming matures, it’s clear that personal video feeds will become a powerful tool for citizen and professional journalists alike and provide an immediate, real time presence at critical events.
Brands have been making headlines with increased frequency for viral PR blunders. Learn how to avoid their mistakes… https://t.co/xD9vyoUhgv
April 11 - 9:04 pm - View on Twitter
Would you want your #ad to run before a terrorist propaganda piece? It happened to Hyundai & it could happen to you… https://t.co/G2i2mNgkef
March 28 - 8:31 pm - View on Twitter
Our Director of Video Operations offers insight into the world of #VirtualReality: https://t.co/VE4cO1iciV https://t.co/k81r8hNhpk
March 21 - 7:49 pm - View on Twitter
Did you miss this week's Insight Tuesday? Graphic designer Carrie Nestel explores the importance of packaging: https://t.co/uZ0XD7NY51
March 9 - 4:14 pm - View on Twitter
Check out our CEO's insight into the Ad-Blocking cold war that is being waged between marketers and their audiences: https://t.co/b8CSJw3IjT
March 1 - 7:10 pm - View on Twitter
Account Exec. Leigh Cesanek pulls together some of Sunday night's most memorable #ads & speculates who really won: https://t.co/uxFDg8YmtK
February 7 - 8:41 pm - View on Twitter
Our CEO reflects on reasons we are not achieving the level of clarity that big data should be providing. Read it: https://t.co/Xap3aIysa7
January 31 - 9:59 pm - View on Twitter
Our CEO offers insights into the benefits of 'non-investments,' such as the annual family vacation he takes. https://t.co/NSJtyKRbEI
January 18 - 5:00 pm - View on Twitter
Use #socialmedia to spark meaningful discussions about the things your company cares about: https://t.co/4LrNHuLUOa
January 10 - 8:00 pm - View on Twitter
Paul Federico talks about a unique art show he is a part of, in which the individuality of the artist can shine:… https://t.co/C9kbQf7g8n
December 27 - 8:00 pm - View on Twitter
The Princeton Partners team wishes you a joyful holiday season! Watch our holiday video here:… https://t.co/n6tlEOpmXO
December 21 - 8:29 pm - View on Twitter
We're in the holiday spirit! Take PPI's quiz on the hilarious holiday classic, 'Elf.' https://t.co/0uAbOsWsNl https://t.co/DLU01euQtk
December 20 - 9:08 pm - View on Twitter
Our CEO discusses the strategic planning meeting he attended w. @PHAnews & why the White House Garden inspired him:… https://t.co/NJGXmBVq8G
December 13 - 8:58 pm - View on Twitter
Our CEO created a brief quiz to test your knowledge of financial literacy in the US. The results may surprise you: https://t.co/uVwDP9ECzp
December 6 - 8:49 pm - View on Twitter
Associate Creative Director, Aaron, has come up with ten #gifts to avoid giving your #clients this holiday season:… https://t.co/BL1Q6G5lvk
November 29 - 9:15 pm - View on Twitter
Tim Burr weighs in on the the viral mess that New Balance is currently dealing with since a Tweet was misunderstood… https://t.co/j2B4UdrftD
November 22 - 8:00 pm - View on Twitter
Check out our CEO, Tom Sullivan, on the homepage of @NJBIZ this morning for an 'Industry Insights' piece:… https://t.co/WxFVAoUvK2
November 22 - 3:15 pm - View on Twitter
Check out the latest in our blog series the "Intern Spotlight" & get to know digital development intern, Gabriela.… https://t.co/cgazIIY6Fc
November 21 - 4:15 pm - View on Twitter
Following the election, many people are feeling anxious about the future. Our CEO suggests taking local action: https://t.co/xP9r4v2F6e
November 15 - 8:10 pm - View on Twitter
We had Chris's daughter, Ellie, visit us in the office today. She helped us with website coding and even took us ou… https://t.co/YUCgbBuLpi
November 11 - 9:33 pm - View on Twitter