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Social Media: What to Expect in 2016

Brandon

February 2, 2016
Brandon

The start of every New Year comes with new trends, new problems and new ideas. It also creates a challenge for those of us in the marketing world: How can we tweak our strategy to stay ahead of the curve this year? What are the hot social trends of 2016?

Well, here’s what we expect to see this year:

A mobile market

We’ve been hearing about the mobile takeover for quite some time, but it is no longer “fast approaching.” It’s here. Instagram and Pinterest users are almost solely using a mobile device to post and share. Facebook claims that nearly half of its 1.39 billion users have never even logged in on a computer. Social messaging apps were used by more than 1.4 billion customers in 2015, and this number is expected to grow rapidly this year. Needless to say, it’s safe to assume that your customers are using a mobile device to engage with you on social media. Make sure your content is optimized properly.

Expect to pay for advertising

Organic reach, your unpaid reach, is between 2% and 3% on Facebook. That means if you have 2,000 Facebook followers, only 60 of them are actually seeing what you’re posting organically. Other sites like Twitter or Instagram have slightly better reach rates, but if you expect to engage a lot of people through social media this year overall, set aside some money to pay for it.

Watching not reading

Take a few minutes and scroll down your Facebook or Twitter news feed. What do you see? Video and GIFs. They’re everywhere. Reading content is “so last year,” and 2016 will be all about watching, not reading. On the bright side, you don’t need to spend a lot of money or be overly tech savvy to create an engaging video. Most smart phones have video capabilities, and you can easily upload your video from there. It’s also easy to track the insights and video views.

Facebook still takes the cake

Unless you’re a business focused solely on marketing to teens, you will continue to have the most success with marketing on Facebook. It is by far the largest and most widely used social network, making it the best social platform to spend your advertising dollars. If you only have time for one social platform this year, let it be Facebook.