Paul Federico

Paul Federico

Creative Director

Paul is an artist and communicator whose great taste elevates every project that comes by his desk. He came up in New York when New York was the center of the world (he met Warhol!) and his breadth of knowledge shows it. His journey to PPI includes study at Parsons and SVA, gigs at legendary agencies including Hill Holiday, TBWA and Grey, a bunch of awards and a brief stint in a punk band called the Noisemakers. You’d never believe a guy with such wicked skills could be so nice, but Paul is. And that’s one of the things that make him a great CD. He’s a true collaborator. Can’t find the right words? He’ll draw what you meant to say. He makes images make sense. Need to make a concept come alive? He’s our guy. And yours.

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