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Teens prefer YouTube and Netflix to TV and don’t mind ads, report finds

Brandon

April 21, 2016
Brandon

Defy Media conducted a “Youth Media Diet” report to figure out the entertainment preferences of Gen Z and young millennial consumers. The results were not surprising, as most teens prefer digital content to the more traditional cable TV. Many teens (65%) watch content on sites such as YouTube and Netflix from the morning through to the evening.

Mashable rounded up four takeaways from the report:

  1. YouTube is still king.
  2. Social video is on the rise.
  3. The cost of cable isn’t necessarily the problem.
  4. The youth doesn’t mind ads…much.

What do these results mean for advertisers? If you are looking to market to teens, digital content is the way to go.

Read more about the report on Mashable.