February 17, 2015
Growing up my parents had a list of “four letter” words that I wasn’t allowed to say.
Having been in marketing for 30 years, I (and my colleagues) have used those words liberally. Still, I feel like the parent now, and there are some words and phrases that I don’t want to hear. Let’s call them the “four-letter words of marketing.”
Here are some of my least favorite:
There’s another word that belongs on this list, but I won’t put it here because, when used correctly, it’s extremely important. That word is:
Too often the word “innovation” is used in relation to something ordinary that has been put into a new wrapper or expressed in a different way. As agencies, if we aren’t offering our clients true “innovation” or ideas that will build their businesses, we’re in big trouble.
The 2015 New Year Outlook Report, compiled by RSW/US (a full service outsourced business development group based in Cincinnati) states that one of the most frequently mentioned “troubling trends” cited by marketers about agencies is “lack of innovation.”
As technology advances and the lens through which we view the marketing landscape continuously changes, it’s our job to be at the forefront of that change so we can convey new ideas to our clients.
I want to share some examples of true innovation that Princeton Partners has recently implemented with two of its clients:
One is the Office of the Insurance Fraud Prosecutor of the State of New Jersey. With our guidance, they took the plunge into the world of social media. That’s a big step for a state agency; even more so for the Attorney General’s office. One might even call it an innovation. Read about it here.
The second is for the Newark Downtown District business development association. They put out an RFP for a new website that would foster a vibrant culture in the core of New Jersey’s largest city. What we proposed was not just a new site, but a whole new approach to conventional website design and structure. It excited them so much that in the meeting before we were awarded the business, we were told that we were their first choice. I don’t think I’ve ever heard that in an RFP process before the decision was made. See why they said this.
Both of these projects relied on a ground-breaking platform (and our Partner) called Gravitater. Take a look. It’s a powerful tool that will help agencies harness the power of social media.
I’d love to hear about innovative solutions you’ve developed for your clients.
Also, I’d love to know if there are other words or phrases that would you add to the four-letter word list. Just make sure “innovation” isn’t one of them. It deserves better than that. And so do our clients.
Brands have been making headlines with increased frequency for viral PR blunders. Learn how to avoid their mistakes… https://t.co/xD9vyoUhgv
April 11 - 9:04 pm - View on Twitter
Would you want your #ad to run before a terrorist propaganda piece? It happened to Hyundai & it could happen to you… https://t.co/G2i2mNgkef
March 28 - 8:31 pm - View on Twitter
Our Director of Video Operations offers insight into the world of #VirtualReality: https://t.co/VE4cO1iciV https://t.co/k81r8hNhpk
March 21 - 7:49 pm - View on Twitter
Did you miss this week's Insight Tuesday? Graphic designer Carrie Nestel explores the importance of packaging: https://t.co/uZ0XD7NY51
March 9 - 4:14 pm - View on Twitter
Check out our CEO's insight into the Ad-Blocking cold war that is being waged between marketers and their audiences: https://t.co/b8CSJw3IjT
March 1 - 7:10 pm - View on Twitter
Account Exec. Leigh Cesanek pulls together some of Sunday night's most memorable #ads & speculates who really won: https://t.co/uxFDg8YmtK
February 7 - 8:41 pm - View on Twitter
Our CEO reflects on reasons we are not achieving the level of clarity that big data should be providing. Read it: https://t.co/Xap3aIysa7
January 31 - 9:59 pm - View on Twitter
Our CEO offers insights into the benefits of 'non-investments,' such as the annual family vacation he takes. https://t.co/NSJtyKRbEI
January 18 - 5:00 pm - View on Twitter
Use #socialmedia to spark meaningful discussions about the things your company cares about: https://t.co/4LrNHuLUOa
January 10 - 8:00 pm - View on Twitter
Paul Federico talks about a unique art show he is a part of, in which the individuality of the artist can shine:… https://t.co/C9kbQf7g8n
December 27 - 8:00 pm - View on Twitter
The Princeton Partners team wishes you a joyful holiday season! Watch our holiday video here:… https://t.co/n6tlEOpmXO
December 21 - 8:29 pm - View on Twitter
We're in the holiday spirit! Take PPI's quiz on the hilarious holiday classic, 'Elf.' https://t.co/0uAbOsWsNl https://t.co/DLU01euQtk
December 20 - 9:08 pm - View on Twitter
Our CEO discusses the strategic planning meeting he attended w. @PHAnews & why the White House Garden inspired him:… https://t.co/NJGXmBVq8G
December 13 - 8:58 pm - View on Twitter
Our CEO created a brief quiz to test your knowledge of financial literacy in the US. The results may surprise you: https://t.co/uVwDP9ECzp
December 6 - 8:49 pm - View on Twitter
Associate Creative Director, Aaron, has come up with ten #gifts to avoid giving your #clients this holiday season:… https://t.co/BL1Q6G5lvk
November 29 - 9:15 pm - View on Twitter
Tim Burr weighs in on the the viral mess that New Balance is currently dealing with since a Tweet was misunderstood… https://t.co/j2B4UdrftD
November 22 - 8:00 pm - View on Twitter
Check out our CEO, Tom Sullivan, on the homepage of @NJBIZ this morning for an 'Industry Insights' piece:… https://t.co/WxFVAoUvK2
November 22 - 3:15 pm - View on Twitter
Check out the latest in our blog series the "Intern Spotlight" & get to know digital development intern, Gabriela.… https://t.co/cgazIIY6Fc
November 21 - 4:15 pm - View on Twitter
Following the election, many people are feeling anxious about the future. Our CEO suggests taking local action: https://t.co/xP9r4v2F6e
November 15 - 8:10 pm - View on Twitter
We had Chris's daughter, Ellie, visit us in the office today. She helped us with website coding and even took us ou… https://t.co/YUCgbBuLpi
November 11 - 9:33 pm - View on Twitter