blog header image

Put Your Business on the Fast Track with SMART Goal Setting

Jeff Chesebro

May 20, 2014
Jeff Chesebro

Most large corporations have a clearly defined set of goals and have articulated a series of notable objectives. Yet many companies lack a focused goal. Whether you have a 50-employee company or a corporate empire, your business’ success depends on an ability to set and achieve goals. You can put your business on the fast track by applying the principles of SMART goal setting.

So, what does SMART mean? For the purposes of strategic marketing, it stands for these five criteria:

  • Specific – Maintain a clear and precise set of objectives so you know exactly what your company needs to achieve. Having a specific idea of what you hope to accomplish keeps you focused on long-term goals.
  • Measurable – A goal without a measurable outcome is like a sports competition without a scoreboard or scorekeeper. Through measuring your accomplishments, your company will stay on track and avoid distractions.
  • Achievable – Far too often, businesses can set goals beyond reach. No one has ever built a billion dollar business overnight. Dream big and aim for the stars but keep one foot firmly based in reality.
  • Realistic – Before setting a SMART objective, relevant factors such as resources and time must be taken into account to ensure your goals are realistic.
  • Time-based– Providing a realistic schedule with a target deadline and time frame helps your team stay concentrated and motivated. Whether your business goal is to have your best year in business or find five new clients, choose a realistic timeframe to accomplish your goals.

Utilizing SMART marketing strategies is essential for creating and maintaining a successful business model. Whether you are looking to develop a strategy that will help a local business engage with its small-town community, or you want to create a plan that will allow a multi-million dollar corporation to leave a lasting impression on thousands of people, it pays to be SMART.