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Unconventional Facebook Advertising Strategies That Work

Brandon

July 21, 2016
Brandon

For many reasons, Facebook is a great choice for advertisers. It’s affordable and can reach a highly targeted audience through Facebook’s ad targeting system. However, given it’s popularity, Facebook is becoming a tough market with plenty of competition. Here are three advertising strategies to get your started and give your Facebook ad a competitive edge.

  1. Universal Tracking Pixel to Create Highly Exclusionary Audiences:

The Facebook tracking pixel is used to track conversion and bid optimization but is also great to use to create highly exclusionary audiences. This means that you can make your advertising more accurate and it saves you time by avoiding tedious work. This directs your ad at the exact audience that you are trying to target.

  1. Combine Niche Interest Targeting with Common User Behaviors:

Facebook allows you to target users based on their interests and online behavior. This combo will give you even better results. When advertisers reach out too far, it or restrict their target too much, it weakens their results due to the limited or too broad of exposure.

  1. Optimize Your Forms to Target High-Quality Leads:

Use Facebook advertising to track pixels on your forms to help the platfrom “learn” which of your leads are the most valuable and which will help you negate the clicks and impressions from users that aren’t going to convert. For more details on how to do this, check out the complete guide here: http://www.wordstream.com/blog/ws/2016/03/28/unconventional-facebook-ad-strategies