June 24, 2014
When Benjamin Franklin said, “An ounce of prevention is worth a pound of cure,” he was, of course, talking about user experience design.
Those who seek to improve the usability of their websites or apps would do well to consider the overall user experience of their service offering first. This is because the user experience of a product or service extends to the usability of the digital assets that enable, support, or promote it.
Simply put, user experience design (UXD) is the study and improvement of how users interact with a product or service. This covers everything from ease of use to the sheer enjoyment of the user’s overall interaction.
UXD is especially important today. Mobile devices and social media connect customers to physical or online experiences like never before. They also make our experience immediately actionable. As this integration grows, marketing and products feel more and more like a single experience.
Problems can arise from a mismatch between the product and marketing experiences. After all, an effective, easy-to-use website that promotes a clunky product will make the product look worse in comparison. It also sets an unrealistic expectation. If the product doesn’t meet that expectation, users can feel misled.
Conversely, a bad Web experience can make people suspicious of, or even sour them on even the most elegant product. You create a bad first impression before people even have a chance to try your product.
An effective way to prevent these mismatches is to start with the product UXD first. By first making sure that your product provides a delightful user experience, then extending that experience to the digital assets that enable, support, or promote it, achieving a delightful user experience is much more achievable. This will also help ensure that the experience is seamless.
Outside firms can help you with this process. Companies with UXD expertise can provide planning, testing and implementation services. Equally important is their added perspective. As outsiders, they can serve as a critical reality check.
We have all had the disappointment of purchasing something that looked good but wasn’t. You may have even blogged or socially posted about your displeasure. And if so, that negative review likely swayed others from making the same mistake. Before trying to cure a poor user experience with good usability, consider the source of your affliction – It may just save you a boatload of Benjamins.
Our Director of Video Operations offers insight into the world of #VirtualReality: https://t.co/VE4cO1iciV https://t.co/k81r8hNhpk
March 21 - 7:49 pm - View on Twitter
Did you miss this week's Insight Tuesday? Graphic designer Carrie Nestel explores the importance of packaging: https://t.co/uZ0XD7NY51
March 9 - 4:14 pm - View on Twitter
Check out our CEO's insight into the Ad-Blocking cold war that is being waged between marketers and their audiences: https://t.co/b8CSJw3IjT
March 1 - 7:10 pm - View on Twitter
Account Exec. Leigh Cesanek pulls together some of Sunday night's most memorable #ads & speculates who really won: https://t.co/uxFDg8YmtK
February 7 - 8:41 pm - View on Twitter
Our CEO reflects on reasons we are not achieving the level of clarity that big data should be providing. Read it: https://t.co/Xap3aIysa7
January 31 - 9:59 pm - View on Twitter
Our CEO offers insights into the benefits of 'non-investments,' such as the annual family vacation he takes. https://t.co/NSJtyKRbEI
January 18 - 5:00 pm - View on Twitter
Use #socialmedia to spark meaningful discussions about the things your company cares about: https://t.co/4LrNHuLUOa
January 10 - 8:00 pm - View on Twitter
Paul Federico talks about a unique art show he is a part of, in which the individuality of the artist can shine:… https://t.co/C9kbQf7g8n
December 27 - 8:00 pm - View on Twitter
The Princeton Partners team wishes you a joyful holiday season! Watch our holiday video here:… https://t.co/n6tlEOpmXO
December 21 - 8:29 pm - View on Twitter
We're in the holiday spirit! Take PPI's quiz on the hilarious holiday classic, 'Elf.' https://t.co/0uAbOsWsNl https://t.co/DLU01euQtk
December 20 - 9:08 pm - View on Twitter
Our CEO discusses the strategic planning meeting he attended w. @PHAnews & why the White House Garden inspired him:… https://t.co/NJGXmBVq8G
December 13 - 8:58 pm - View on Twitter
Our CEO created a brief quiz to test your knowledge of financial literacy in the US. The results may surprise you: https://t.co/uVwDP9ECzp
December 6 - 8:49 pm - View on Twitter
Associate Creative Director, Aaron, has come up with ten #gifts to avoid giving your #clients this holiday season:… https://t.co/BL1Q6G5lvk
November 29 - 9:15 pm - View on Twitter
Tim Burr weighs in on the the viral mess that New Balance is currently dealing with since a Tweet was misunderstood… https://t.co/j2B4UdrftD
November 22 - 8:00 pm - View on Twitter
Check out our CEO, Tom Sullivan, on the homepage of @NJBIZ this morning for an 'Industry Insights' piece:… https://t.co/WxFVAoUvK2
November 22 - 3:15 pm - View on Twitter
Check out the latest in our blog series the "Intern Spotlight" & get to know digital development intern, Gabriela.… https://t.co/cgazIIY6Fc
November 21 - 4:15 pm - View on Twitter
Following the election, many people are feeling anxious about the future. Our CEO suggests taking local action: https://t.co/xP9r4v2F6e
November 15 - 8:10 pm - View on Twitter
We had Chris's daughter, Ellie, visit us in the office today. She helped us with website coding and even took us ou… https://t.co/YUCgbBuLpi
November 11 - 9:33 pm - View on Twitter
Our VP of media shares his experience & main take-away from last week's industry conference, ad:tech. Check it out… https://t.co/3Ox0AuznMZ
November 8 - 9:31 pm - View on Twitter
This week's #InternSpotlight features Digital Development Intern, Mike Chen. Check it out: https://t.co/b2MR4hM45k https://t.co/N0A5ffFTbM
November 7 - 4:00 pm - View on Twitter