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Viceland is Running More TV Ads that Look Editorial

Brandon

March 24, 2016
Brandon

It is no secret that millennials are shying away from watching television, in favor of Netflix, Amazon Prime, Hulu, and YouTube. Vice Media is hoping to change the layout of television through the creation of Viceland.

Viceland’s advertising platform is going to be set from the start with limited commercials. The station noted that big networks have difficulty reducing the ad load because their business models are created around longer, 16 minutes commercial breaks. Viceland will have 8 minutes of national ad time and 2 minutes local ad time per hour.

Besides changing how long the ads are allotted, Viceland is changing the look of the commercials. They want to create native ads that only run on their platforms. Of course, they will be including the standard 30-second commercials. However, they are hoping that half of the ads will be native.

Read more on the change in television on Adweek.