September 18, 2014
Whether or not we realize it, graphic design is used in almost every facet of our lives. Designs range from the graphics on the clothes we wear, to a logo for a well-known business, to even a billboard you see while driving down the highway on your way to work. However, some of the work that graphic designers create is much less apparent.
The “behind the scenes” for a graphic designer tells a different and much more detailed story: one where they also work on projects such as layout and organization of a web page, developing designs for packaging and branding, and even developing the visual impact of the commercials we see on television.
Although there are endless amounts of designs and techniques in the field of graphic design, each designer tends to follow the same five basic principles of design: the use of lines, shapes, colors, textures, and space. How the designer uses these principals is what makes their work unique.
Like fashion, graphic design also has popular trends that vary from year to year. Part of a graphic designer’s job is to stay up to date with these trends and make the most of them.
Author and Online Editor for the FIDMDigitalArts Blog, Mani O’Brien, outlines some of this year’s trends, including the use of unique and different banners for titles, crossed objects in logos, and nature marks, in her article.
O’Brien is also the Social Media Marketing Manager for FIDM/Fashion Institute of Design, and reveals how nature marks are increasingly popular – especially in clothing design. Nature marks are textures used in a design that can be found, quite obviously, in nature – like animal prints or tree bark.
Another popular trend for this year is the use of eyelets. Eyelets are the designer’s way of making the viewer’s eye follow a specific path throughout the design. Here is just one example. By using the words “twenty fourteen,” for the central focus of her calendar, the designer makes the viewers eye travel down the months on the calendar, and creates an abstract form of art that is eye-catching, inviting, and most of all – unconventional.
Although these are just a few examples of this years design trends, the use of these techniques can really make or break a good design strategy.
Written by Brandon Gloeggler (Princeton Partners Inc. Intern)
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