As some of you know, I recently had the honor of competing in a dance competition to raise money for the non-profit organization Young Audiences of New Jersey and Eastern Pennsylvania (YA). The Dazzle Mad Hot Ballroom, YA’s annual gala, was the most fun I have ever had at a fundraising event – both as an observing supporter and a participant. While I did not win the coveted plastic disco ball trophy, we were all winners as corporate supporters, performing artists, and the four competing dancers raised over $200,000 in support for YA so kids can get access to inspiring arts programming.
Throughout this process, I have gotten to know YA inside and out and have been thoroughly impressed with this organization. I think businesses, including my own, can learn a lot from YA.
Here are five reasons why I believe YA has had a substantial, growing impact for 45 years:
1. Mission-Obsessed – YA clearly knows how powerful the arts can be when it comes to inspiring and changing the lives of young students. Their staff are more than just subject-matter experts in education and the arts. They immerse themselves in their goals and continue to be fiercely dedicated to their mission because they see the immediate, measurable impact of their work in kids’ lives day after day. Lesson for business – Become obsessed with your mission.
2. Culture of Passionate Professionalism – The staff at YA are outstanding professionals in their crafts: marketing, development, programming, finance, and administration. They would all be highly successful in any world-class, for-profit organization. But they chose the challenging road of the non-profit world because of their passion to create positive change through the arts. Lesson for business – Be passionately professional.
3. Partnership Approach – YA knows its customers very well. They partner with schools to bring the most relevant and timely arts programming to their kids to have an enduring impact. They also partner with their corporate and individual supporters in creative ways to achieve mutual strategic and philanthropic objectives. Lesson for business – Partner wisely, and partner well.
4. Transparency about Impact – YA is focused on measuring and increasing impact. They share their information eloquently and consistently. Their track record of effectiveness and efficiency is best in class, and they aren’t shy about sharing their impressive progress. Lesson for business – Be proudly transparent about your work.
5. Marketing Wizards – YA’s internal and external marketing communication machine is well oiled and operated. They are master story-tellers who develop inspirational video content and disseminate it effectively through social media. Lean budgets for marketing have forced them to develop and deliver targeted communications and expand their reach and influence. Lesson for business – Know and grow your audience.
Working closely with YA was such an inspiring experience on both a personal and professional level. While these five lessons may not necessarily be “new” ideas for the business world, I find it valuable to look at how these initiatives cluster together, and to consider how business culture can be reformed to mirror the success of this non-profit champion for the arts.
May 1, 2018
Written by Tom Sullivan
In this week's Marketing Insight, Director of Brand Innovation, Manish Patel, sheds light on what up-and-coming job… https://t.co/L5Ai5ecJws
March 8 - 6:53 pm - View on Twitter
In this week’s Marketing Insight, CEO Tom Sullivan discusses behavior change through the lens of Social Accountabil… https://t.co/HlOOBLiGdW
February 1 - 6:59 pm - View on Twitter
In this week's Marketing Insight, CEO Tom Sullivan shares a ten-minute talk about his unique approach to developing… https://t.co/7yaFXSnx8Z
January 10 - 4:41 pm - View on Twitter
There's still time to "gift" back this holiday! Check out our top 10 cause-based picks for the undecided shopper. https://t.co/HpVeLNHuGn
December 18 - 4:20 pm - View on Twitter
In this week’s Marketing Insight, CEO Tom Sullivan puts a spotlight on five successful, inspiring companies whose c… https://t.co/ZEWZw42Okq
December 13 - 7:32 pm - View on Twitter
In this week’s Marketing Insight, CEO Tom Sullivan shares some personal reflections on how to respond to today’s of… https://t.co/43WRKaYkI5
December 6 - 6:06 pm - View on Twitter
In this week’s Marketing Insight, Director of Brand Innovation, Manish Patel, discusses the impact of digital gamin… https://t.co/fYfSgLRRCk
November 29 - 5:09 pm - View on Twitter
At PPI, we love all things spooky. Check out our Halloween Video for a creepy treat! https://t.co/tKQHPyuvpm
October 31 - 2:33 pm - View on Twitter
In this week’s Marketing Insight, Director of Brand Innovation, Manish Patel, shares a personal anecdote that sheds… https://t.co/xc9uCVFHFK
October 11 - 6:50 pm - View on Twitter
CEO Tom Sullivan discusses several approaches for developing an informed, data-driven content strategy to boost the… https://t.co/0Nbz61DCd9
September 27 - 5:15 pm - View on Twitter
In this week's Marketing Insight, CEO Tom Sullivan continues to explore what we can learn from FAANG's Walled Garde… https://t.co/JeUvsfcDSb
September 19 - 4:30 pm - View on Twitter
In this week's Marketing Insights, CEO Tom Sullivan discusses the Walled Garden approach that FAANG companies, and… https://t.co/vRDzMWoAs9
September 12 - 3:26 pm - View on Twitter
In this week's Marketing Insights, Associate Creative Director, Tim Burr, discusses how a focused approach to marke… https://t.co/5loRgrFdUS
September 5 - 4:44 pm - View on Twitter
Check out our last installment of our Voice "mini-camp" series where VP of Marketing and Media Strategy, Chris Sull… https://t.co/6yxEmeYu9G
August 30 - 3:13 pm - View on Twitter
In our third Voice Marketing Insight, VP of Marketing & Media Strategy, Chris Sullivan, explores how marketers can… https://t.co/vjHPQEcWbe
August 16 - 3:50 pm - View on Twitter
VP of Marketing & Media Strategy, Chris Sullivan, discusses the importance of persona development and Audio Identit… https://t.co/fYSbIZGLED
August 7 - 4:41 pm - View on Twitter
In the first Insight of a "mini-camp" series on voice marketing, VP of Marketing & Media Strategy, Chris Sullivan,… https://t.co/tFgqjVh11C
July 31 - 7:05 pm - View on Twitter
CEO Tom Sullivan explores the recent succession of CEOs in the Fiat Chrysler Automotive and Ferrari families, and h… https://t.co/yIoeSKdhov
July 24 - 3:05 pm - View on Twitter
Check out my latest #podcast https://t.co/eFFLCk7uYn on #Podbean
July 23 - 9:02 pm - View on Twitter
Check out my latest #podcast https://t.co/D9dl82LjkP on #Podbean
July 23 - 8:52 pm - View on Twitter