January 16, 2018
When it comes to using our laptops, mobile devices or on-demand video, we all want speed, convenience and reliability. But at what price?
Early this new year, the New York Times reported on two critical system flaws discovered in processors across almost all the world’s computers. The flaws, called Spectre and Meltdown, make it possible for hackers to access passwords and other important information on devices that utilize cloud technology. Translation: that means your devices, my devices, the NSA’s devices and just about everybody’s devices are vulnerable to outsiders seeking our personally identifiable information, passwords and other confidential data.
Software updates have been released to patch the security gaps left open by Meltdown but these patches could slow the performance of affected machines by 20 to 30 percent, according to the New York Times. Additionally, there is no known fix for the Spectre, and it is not clear what chip makers like Intel (with 80% share of microprocessors) will do to address the problem. The security “oversight” is a complex problem to even describe, but is basically the byproduct of a heavy focus by manufacturers on engineering speed and efficiency into our computers. Apparently, giving people a great consumer experience can come with at an ever greater, undesirable price.
These latest technological security fails are raising a lot of questions in the minds of business owners and consumers who depend on technology in their everyday lives. Technology is indeed barreling forward, but it’s hard for consumers to know if tech companies are thoroughly testing the metaphorical breaks on the speeding tech train. Because of the gap in consumers’ knowledge, it is the responsibility of the companies that develop the latest and greatest technological advancements to also be offering equally advanced security to match. And when companies fail to live up to this responsibility, there need to be preventative and punitive mechanisms in place to hold them accountable for problems that result in real harm to end users.
Our insatiable appetites for speed of access to information is the reason Amazon, Google, Apple and others are investing billions in Voice Search and Predictive Search. Perhaps we need to put a few speed bumps in the road. Fortunately, dozens of new chip start-ups are being fueled by billions in investments as engineers are rethinking how computers are built in the new age of artificial intelligence.
I think the current system has the chase for consumer utility leading the way with security trying to keep pace. While it is vital to continue advancing technology to better society, it is becoming more important than ever for utility and security to come together before innovations are introduced to the world. If they don’t, companies will be bringing pathways of harm both to consumers and to their own brands and futures.
We asked 4 of the women on the PPI team which female leaders they are most inspired by in their professional lives.… https://t.co/5dGnI17ipq
February 20 - 7:43 pm - View on Twitter
The fear of Amazon's size and market share is spreading throughout an increasing number of industries. CEO Tom Sull… https://t.co/zr4VO8dwGe
February 14 - 2:40 pm - View on Twitter
In continuation of Princeton Partners' Women in the Workplace blog series, our Human Resources Manager Jan Sullivan… https://t.co/PJce3RlNQ8
February 6 - 6:05 pm - View on Twitter
Our CEO Tom Sullivan will be putting on his dancing shoes to raise money for Young Audiences, a non-profit organiza… https://t.co/hHJBvDhnj3
January 30 - 9:32 pm - View on Twitter
In a continuation of Princeton Partner's "Women in the Workplace" blog series, Account Executive Leigh Cesanek disc… https://t.co/q4PvOrnyBI
January 23 - 4:21 pm - View on Twitter
RT @Healthy_Newark: Thank you @SullyNJ from @PPIGargoyle for this blog written after our big "Building a #CultureofHealth in #Newark" Confe…
December 19 - 9:28 pm - View on Twitter
#InsightTuesday Creative Director Paul Federico reflects on some fundamental issues that prevent equality from prev… https://t.co/meuPy6SHd0
December 12 - 7:34 pm - View on Twitter
After news of the Aetna and CVS merger, CEO Tom Sullivan offers insight into why your health insurance and drug sto… https://t.co/ej2PCH8D8s
December 5 - 8:51 pm - View on Twitter
Check out our Halloween video reel and kit to throw your own Gargoyle-style X-Files party. Have a ghoulish day! https://t.co/mpyjRzBCkr
October 31 - 2:04 pm - View on Twitter
Check out what CEO Tom Sullivan learned from his visit at Google's Headquarters. #InsightTuesday https://t.co/kRSouiJHnH
October 24 - 7:33 pm - View on Twitter
VP Chris Sullivan reflects on the importance of marketing with a cause from this weekends Global Citizen Festival: https://t.co/YdfEZ9Ar8p
September 26 - 8:03 pm - View on Twitter
After a productive summer at PPI, Producer Dennis Nobile offers 3 keys to creating exceptional branded video content:https://t.co/CXAMYt6AHj
September 19 - 7:06 pm - View on Twitter
Our CEO reflects on the news coverage of the country’s recent superstorms and provides insight on what comes next. https://t.co/rzDH0AQeb8
September 12 - 8:05 pm - View on Twitter
#InsightTuesday Our CEO discusses a lesson he was reminded of while gardening with his granddaughter. Check it out: https://t.co/GR9GCJSZMZ
August 29 - 7:43 pm - View on Twitter
It's the #Eclipse2017 edition of #InsightTuesday, & we're discussing great marketing plays on yesterday's event.… https://t.co/QIP5Ozyco1
August 22 - 7:55 pm - View on Twitter
Our CEO discusses Coca-Cola's latest strategic business move and offers three lessons marketers can learn from it: https://t.co/2ciuRZ5lrK
August 15 - 8:44 pm - View on Twitter
Account Exec. Leigh Cesanek offers insight into how B2B companies can utilize Instagram's powerful platform. https://t.co/ezWZ4EQIP4
August 8 - 5:40 pm - View on Twitter
Need a laugh? Assistant Account Manager, Andrea Janiszewski provides insight on the power of humor in advertising.… https://t.co/RCcSSvyOLH
July 25 - 7:20 pm - View on Twitter
CEO Tom Sullivan offers insight on Amazon’s power in the market and what small businesses can do to stay competitiv… https://t.co/eDgg7jDaCc
July 18 - 8:35 pm - View on Twitter
Seeking a fall internship? Check out opportunities with Princeton Partners! We're #hiring. https://t.co/TW5NdTLd9c
July 18 - 7:28 pm - View on Twitter