We’ve all heard it – the popular, buzz-worthy notion that ‘content is KING’. But how much is simply too much? If you’re pumping out a high volume of content, whether it’s through social channels, blogs, or emails, are you exceeding the demand for it?
Think of your content marketing plan in terms of economics – supply and demand. When the demand decreases and supply continues to increase, the value is bound to decline. The number one thing you want to provide your audience with is value – if you’re lessening it, you’re lessening the brand’s value as well.
If you’re seeing the benefits of content marketing, that’s fantastic. But that doesn’t necessarily mean you need to up the ante on how often you’re pumping it out.
At times – less is more.
As you begin to roll out your content strategy, take these things into account. Your supply should match the demand – you don’t want anyone to give you the dreaded UNFOLLOW…do you?
January 17, 2014
Written by Jeff Chesebro
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