A few weeks ago, our Media Manager, Rob Groves, talked about making rational, strategic media choices, and the tracking mechanisms that are built into digital advertising.
Even more exciting are the real opportunities that digital creates for companies and organizations that may not have large media budgets. Digital levels the playing field.
Mass media is just that – mass. Along with its accurate tracking ability, digital technologies offer targeting capabilities that make advertising more efficient and more affordable for more small and local businesses, non-profits and government organizations.
Beyond the traditional planning criteria – geographic market and demographics (gender, age, income, ethnicity), digital media options allow you to dig deeper to get your message to those likely to be most receptive.
Geographically, you can drill down to zip code. Demographically, you can target via lifestyle, interests, and internet habits. Better audience targeting ability means more efficient marketing – less waste, less cost, less “mass.”
BUT…it also means you need to know your audience.
Do you know your clients and customers? Who and where they are? What their information and entertainment sources are? Are they social media users? Which platforms?
Getting your message or product out in media is the culmination of thorough research, strategy and creative development, and careful planning and preparation. Otherwise…
If a tree falls in the forest…
March 31, 2015
Written by Susan Murray
Congratulations to our bride to be, Robin! Robin has brought such a light to our company and we are so happy we got to celebrate her yesterday at Topgolf!
In this week's Marketing Insight, Director of Brand Innovation, Manish Patel, sheds light on what up-and-coming job seekers should keep in mind for researching and networking in our ever-changing world. Check it out here:
Linking In to Our World - Princeton Partners, Inc.
Princeton Partners, Inc. + In addition to serving as the leading social media channel for B2B marketers, LinkedIn is becoming increasingly more active as millennials, and nowIn this week’s Marketing Insight, CEO Tom Sullivan discusses behavior change through the lens of Social Accountability Circles, and shares four key takeaways for organizations and marketers. Check it out here:
The Power of a Circle - Princeton Partners, Inc.
Princeton Partners, Inc. + How Can Social Accountability Circles Advance Behavior Change? In last week’s insight, I shared a little about my 30-day quest to change a behavior.In this week's Marketing Insight, CEO Tom Sullivan shares a ten-minute talk about his unique approach to developing a personal mission, vision and set of values as we head into 2019. Check it out here! ow.ly/8veq30ngr0o
Discovering Your Personal Mission, Vision & Values - Princeton Partners, Inc.
We are now ten days into the new year – a time where the world is abuzz with talk of new year’s resolutions and goals. A recent New York Times article,Happy Holidays from Princeton Partners! Check out our video for a little holiday magic...
There's still time to "gift" back this holiday! Check out our top 10 cause-based picks for the undecided shopper. ow.ly/O2p930n24zT
Gifts that Give Back - Princeton Partners, Inc.
Last week’s Insight put a spotlight on five very successful and inspiring companies that make it their mission to make our world a better place whileIn this week’s Marketing Insight, CEO Tom Sullivan puts a spotlight on five successful, inspiring companies whose core principle is to give back to others and to our world. Check it out here:
Brands that Live to Give: When Business and Society Win Together
Princeton Partners, Inc. This week, we’re going to tune into brands that have been built upon the premise of giving back to others and to our world.In this week’s Marketing Insight, CEO Tom Sullivan shares some personal reflections on how to respond to today’s often discouraging news, and reveals an essential question for brand marketers to ask themselves as we approach the new year.
Tuning Out to Tune In: Reflections for a Happier Holiday Season - Princeton Partners, Inc.
CEO Tom Sullivan shares some personal reflections on how to respond to today’s often discouraging news, and reveals an essential question for brand marketers to ask themselves as we approach the new...In this week’s Marketing Insight, Director of Brand Innovation, Manish Patel, discusses the impact of digital gaming and reveals what innovative retailers have done to stand out in a post-Toys R Us world. Read more here:
Toying with Innovation: Reimagining Retail - Princeton Partners, Inc.
Director of Brand Innovation, Manish Patel, explores the impact of digital gaming and reveals what innovative retailers have done to stand out in a post-Toys R Us world.In this week’s Marketing Insight, CEO Tom Sullivan makes connections between his personal experience of telling stories to his grandkids, and what we can learn about helping brands craft their own stories. Check it out:
The Shift from Advertising to Storytelling - Princeton Partners, Inc.
CEO Tom Sullivan makes connections between his personal experience of telling stories to his grandkids, and what we can learn about helping brands craft their own stories.At PPI, we love all things spooky. Check out our Halloween Video for a creepy treat!
In this week’s Marketing Insight, Director of Brand Innovation, Manish Patel, shares a personal anecdote that sheds light on the efficiency and future of AI-based customer service - with and without Voice. Check it out here:
The AI Customer Service Experience - Princeton Partners, Inc.
In this week’s Marketing Insight, Director of Brand Innovation, Manish Patel, shares a personal anecdote that sheds light on the efficiency and future of AI-based customer service - with and without...CEO Tom Sullivan discusses several approaches for developing an informed, data-driven content strategy to boost the effectiveness of your communications. Check out this week's Marketing Insights here:
Leveraging Data-Driven Content - Princeton Partners, Inc.
In this week’s Marketing Insight, CEO Tom Sullivan discusses several approaches for developing an informed, data-driven content strategy to boost the effectiveness of your communications.In this week's Marketing Insight, CEO Tom Sullivan continues to explore what we can learn from FAANG's Walled Garden approach, with a focus on access strategies in the areas of paid, earned, leveraged, and owned media. Read it here!
How to Compete in a Data-Driven World - Princeton Partners, Inc.
CEO Tom Sullivan continues to explore what we can learn from FAANG’s Walled Garden approach, with a focus on access strategies in the areas of paid, earned, leveraged, and owned media.In this week's Marketing Insights, CEO Tom Sullivan discusses the Walled Garden approach that FAANG companies, and other big players, use to monetize their audiences - and what we can learn from them.
Do you Fear the Rising Walled Garden of the FAANG Companies?
CEO Tom Sullivan discusses the Walled Garden approach that FAANG companies, and other big players, use to monetize their audiences.In this week's Marketing Insight, Director of Brand Innovation, Manish Patel, sheds light on what up-and-coming job… https://t.co/L5Ai5ecJws
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There's still time to "gift" back this holiday! Check out our top 10 cause-based picks for the undecided shopper. https://t.co/HpVeLNHuGn
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In this week’s Marketing Insight, CEO Tom Sullivan puts a spotlight on five successful, inspiring companies whose c… https://t.co/ZEWZw42Okq
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In this week’s Marketing Insight, CEO Tom Sullivan shares some personal reflections on how to respond to today’s of… https://t.co/43WRKaYkI5
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In this week’s Marketing Insight, Director of Brand Innovation, Manish Patel, discusses the impact of digital gamin… https://t.co/fYfSgLRRCk
November 29 - 5:09 pm - View on Twitter
At PPI, we love all things spooky. Check out our Halloween Video for a creepy treat! https://t.co/tKQHPyuvpm
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In this week’s Marketing Insight, Director of Brand Innovation, Manish Patel, shares a personal anecdote that sheds… https://t.co/xc9uCVFHFK
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In this week's Marketing Insight, CEO Tom Sullivan continues to explore what we can learn from FAANG's Walled Garde… https://t.co/JeUvsfcDSb
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In this week's Marketing Insights, CEO Tom Sullivan discusses the Walled Garden approach that FAANG companies, and… https://t.co/vRDzMWoAs9
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In our third Voice Marketing Insight, VP of Marketing & Media Strategy, Chris Sullivan, explores how marketers can… https://t.co/vjHPQEcWbe
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In the first Insight of a "mini-camp" series on voice marketing, VP of Marketing & Media Strategy, Chris Sullivan,… https://t.co/tFgqjVh11C
July 31 - 7:05 pm - View on Twitter
CEO Tom Sullivan explores the recent succession of CEOs in the Fiat Chrysler Automotive and Ferrari families, and h… https://t.co/yIoeSKdhov
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Check out my latest #podcast https://t.co/eFFLCk7uYn on #Podbean
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Check out my latest #podcast https://t.co/D9dl82LjkP on #Podbean
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