Recently my dog, Watson, had surgery to remove a mast cell tumor. Mast cells are particularly dangerous because they go can deep into the skin and spread to a dog’s internal organs. Luckily, my wife and I caught it in time and were able to have it removed without too much trouble.
I bring this up because the process was smooth, the people were attentive, and I was given an estimate for the procedure.
Contrast this with my own recent experience getting an endoscopy. The process was not smooth. At the hospital where my doctor performs endoscopies, I had to wait over three hours for this 15-minute procedure. People, outside of my own doctor, were definitely not attentive. Most importantly, when I asked for an estimate a week before the procedure, everyone I talked to – from the hospital to my insurance company to my doctor’s office – gave me every variety of “I can’t tell you that.”
It’s that last part that I want to focus on because it has big implications for the healthcare market.
The Affordable Care Act attempted to flatten the cost curve through various methods including block payments and market-based initiatives to increase competition. Alternatives, such as giving people set amounts in the form of vouchers, are ways to constrain the amount of money available to spend on healthcare, forcing providers to adapt.
I would suggest that increasing cost transparency would help whatever approach we use. After all, an efficient market is made up of informed consumers and meaningful competition. Consumers make choices based on their self-interest. Organizations can compete for their dollars, leading to innovation that drives costs down. But without cost transparency, the system sputters.
I realize that our healthcare market is complicated, made of a vast series of agreements that can change from organization to organization and location to location. Certain treatments, like emergency care, are unexpected so you can’t shop around. And my experience may be atypical. Other healthcare facilities and insurance companies may be better on this issue than others. I know that some insurers have developed apps to help decipher some of the cost black hole.
But if we’re to have a market-based system, then we should do everything we can to make the market work better. That means increased transparency as a matter of national policy. The costs are simply too high not to.
After all, I got a timely, accurate estimate for my dog. It was clear. I didn’t even have to ask for it.
Why shouldn’t I expect the same for myself?
April 3, 2018
Written by Tim Burr
In this week’s Marketing Insight, CEO Tom Sullivan shares some personal reflections on how to respond to today’s of… https://t.co/43WRKaYkI5
December 6 - 12:06 pm - View on Twitter
In this week’s Marketing Insight, Director of Brand Innovation, Manish Patel, discusses the impact of digital gamin… https://t.co/fYfSgLRRCk
November 29 - 11:09 am - View on Twitter
At PPI, we love all things spooky. Check out our Halloween Video for a creepy treat! https://t.co/tKQHPyuvpm
October 31 - 9:33 am - View on Twitter
In this week’s Marketing Insight, Director of Brand Innovation, Manish Patel, shares a personal anecdote that sheds… https://t.co/xc9uCVFHFK
October 11 - 1:50 pm - View on Twitter
CEO Tom Sullivan discusses several approaches for developing an informed, data-driven content strategy to boost the… https://t.co/0Nbz61DCd9
September 27 - 12:15 pm - View on Twitter
In this week's Marketing Insight, CEO Tom Sullivan continues to explore what we can learn from FAANG's Walled Garde… https://t.co/JeUvsfcDSb
September 19 - 11:30 am - View on Twitter
In this week's Marketing Insights, CEO Tom Sullivan discusses the Walled Garden approach that FAANG companies, and… https://t.co/vRDzMWoAs9
September 12 - 10:26 am - View on Twitter
In this week's Marketing Insights, Associate Creative Director, Tim Burr, discusses how a focused approach to marke… https://t.co/5loRgrFdUS
September 5 - 11:44 am - View on Twitter
Check out our last installment of our Voice "mini-camp" series where VP of Marketing and Media Strategy, Chris Sull… https://t.co/6yxEmeYu9G
August 30 - 10:13 am - View on Twitter
In our third Voice Marketing Insight, VP of Marketing & Media Strategy, Chris Sullivan, explores how marketers can… https://t.co/vjHPQEcWbe
August 16 - 10:50 am - View on Twitter
VP of Marketing & Media Strategy, Chris Sullivan, discusses the importance of persona development and Audio Identit… https://t.co/fYSbIZGLED
August 7 - 11:41 am - View on Twitter
In the first Insight of a "mini-camp" series on voice marketing, VP of Marketing & Media Strategy, Chris Sullivan,… https://t.co/tFgqjVh11C
July 31 - 2:05 pm - View on Twitter
CEO Tom Sullivan explores the recent succession of CEOs in the Fiat Chrysler Automotive and Ferrari families, and h… https://t.co/yIoeSKdhov
July 24 - 10:05 am - View on Twitter
Check out my latest #podcast https://t.co/eFFLCk7uYn on #Podbean
July 23 - 4:02 pm - View on Twitter
Check out my latest #podcast https://t.co/D9dl82LjkP on #Podbean
July 23 - 3:52 pm - View on Twitter
Check out my latest #podcast https://t.co/lP2wak0fVg on #Podbean
July 23 - 3:42 pm - View on Twitter
Check out my latest #podcast https://t.co/v4k2ukp4TA on #Podbean
July 23 - 3:42 pm - View on Twitter
Check out my latest #podcast https://t.co/WCKrgKaLbV on #Podbean
July 18 - 6:52 pm - View on Twitter
Happy #WorldEmojiDay! https://t.co/1NR4Vw2cZP
July 17 - 8:56 am - View on Twitter
As the 2018 FIFA World Cup comes to a close, CEO Tom Sullivan explores the impact of socially-charged marketing ini… https://t.co/uNn1JuCMaI
July 10 - 2:27 pm - View on Twitter