The ideas of Princeton Partners

Marketing Ideas

See what we think — and how we think — about what’s happening in marketing, the office and the industries we serve.

Change Agents

  • Katherine Durham – Chief Marketing Officer

    Chief Marketing Officer – Tips Business leader Katherine Durham “leans in” to describe a 20+ year career path that’s crossed diverse industries and demanded very different skill sets from her along the way. Check out the latest issue of our CHANGE AGENTS newsletter to learn what it took for Katherine to break the glass ceiling. ….

  • Scott Sipprelle – Venture Capitalist

    Venture Capitalist Tips for Markers Wall Street legend Scott Sipprelle shares some “inside information” in this inaugural issue of our CHANGE AGENTS newsletter. This exclusive interview with Scott produced business insights covering a broad range of topics, including: The intangible factors that drive sustained enterprise value How to differentiate your company in a highly competitive ….