Top 4 Ways Social Media is Helping to Reshape Marketing

Top 4 Ways Social Media is Helping to Reshape Marketing

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Introduction: the ever changing social media landscape

Social media is one of the most engaging and cost-effective ways to achieve awareness about your brand. It is today’s most easily accessible communications channel and, as technology advances, it’s only going to evolve and expand.

In this constantly evolving, social media-oriented, customer-centric world, an active social media presence is an essential tool for businesses in just about every industry. However, social media is also one of the most complicated and time-intensive channels for brands to manage. In the ever changing social landscape, those who are charged with managing a brand’s social media presence are constantly being pushed to try new things, connect with people in new ways, and always be at the forefront of emerging trends and information.

That’s why it’s more important than ever for your business to get ahead in today’s new mobile-social world. In this whitepaper, we tell you the top five ways social media is helping to reshape marketing and offer our insights into the social media landscape to provide you with the tips you need to make your business’ social strategy thrive.

Social media is the new form of advertising.

For nearly two decades, social media has been transforming consumer’s decision making and information seeking abilities ten-fold. The key word? Social. For the first time in the history of marketing and advertising, you can reach audiences where they are already communicating in a way that is more authentic and engaging than traditional methods.

Social media marketing, whether through Facebook, Twitter, LinkedIn, or the latest emerging social medium like Snapchat or Instagram, allows your brand to communicate directly with your audience and expand that audience exponentially.


know your audience

However, there is no value in the statement, “post it and they will come.” You can’t just share a link to your content and wait for thousands of likes and shares all at once. If you want your content to succeed, you should first remember that all social media networks are different from one another and there are many different audiences with different interests and needs.

In addition to identifying who you are going to share your content with, you should always craft your writing according to where it will live and how it be shared. How do your audiences like to get their information? Thriving in your social media efforts means you must go beyond simply “writing content.” Your content needs to accomplish two goals: first, appeal to the end user (customers, clients, prospects, readers, etc.) and second, solve a particular problem.

Examine your audience with a fine tooth comb and look at the different types of content they are engaging the most with and find the most valuable. Determine what types of content they like, comment on, and share the most – and build content around your findings. Answer any question they might have. Be a thought leader and provide them with the latest information in their industry, and of course – always stay at the forefront of new ideas.

embracing your audience Through Content

Once you’ve established who your audience is and the types of content they are interested in, you can start to craft your overall strategy and messaging plan. The key? Consumers like to be communicated with – not to.

With social media, people can now directly communicate with your brand in a way that
is more personal and in-tune with the ways that they’re already communicating. It also makes you come across as more accessible and more authentic to a new customer as well as familiar and recognizable to existing customers. All the while, by building an active social presence that shares relevant information, your company builds trust and credibility with your audiences.

crafting valuable and sharable content

Why is sharing content that is relevant and engaging to your customers so important?

No matter what you’re creating, whether it’s a blog post, an eBook, infographic, whitepaper, or video, it’s important to keep its “share-ability” in mind. After creating a piece of content, ask yourself: Would I find this piece of content valuable, and if so…would I share it with my friends or colleagues?

Then, consider sharing a mix of curated, original, and user-generated content.

User-generated content
What is it? Where does it come from? Why does it matter?

User-generated content (UGC) is any form of media that is created by users of an online system or service. It is often made available via social media websites. UGC can include blogs, social posts, chats, tweets, podcasts, pins, digital images, video, audio files, and
other forms of user-created media

For example, you might see your favorite clothing company re-share one of their customer’s personal Instagram pictures because the person wore their clothes and tagged their brand
in their post. People like and identify with the authenticity of a real customer’s promotion
of a product.

Try showcasing your most enthusiastic customers this way. It can be a great strategy for influencing potential customers about your brand’s customer satisfaction and also for encouraging current customers to continue sharing
their content with your brand and your followers.

key to successful engagement

As society continues to move online, it’s more important than ever to meet customers where they are already engaging. Through such interactions, you are encouraging your brand loyalty and meeting the needs of your customers on a level that for them, is effortless.

Identifying your most enthusiastic customers will help you better engage with them.

  • Identify your most vocal customers.
  • Track them with a social relationship platform that allows your team to tag and classify them as an advocate.
  • Listen for conversations happening about your brand outside of your social channels.
  • Don’t be afraid to engage in social conversations. Reach out to your audience – they are your best advocates.
  • Encourage social media contests where you give your audience an incentive to engage.
  • Constantly identify hashtags/trending topics worth involving your brand in.

we’re princeton partners –
your strategically minded, socially focused, creatively powered agency.

In this crazy, search-oriented, customer-centric world, customers are looking for you. We help them find you. Then we inspire them to become your best advocates.

We do it with images and video, content and experiences, traditional, digital, PR and the most advanced social media approach—whatever it takes. Running through it all is your brand’s story, told so clearly and compellingly that it spreads throughout the marketplace.

From creative visual expressions to detailed customer behavior mapping, we help you build success not just today, but over time. So call us and plant your flag. Water it and let it grow. Sound impossible? Well, didn’t we say this world is crazy?

Come on. Let’s get started.

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