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Instagram Videos Get an Important Update

Instagram videos are receiving an update, which its parent company, Facebook, has been using for a while now; the number of video views is becoming public knowledge. This change will help marketers determine how many people view their videos organically. A view on Instagram counts as 3 seconds.

Instagram has been primarily known as a photo-sharing platform. This new change seems to promote the creation of more video content. In the last six months, Instagram users have watched 40% more video content. This looks very promising for advertisers utilizing Instagram to reach consumers.

Learn more about the update on Mashable.

Marketing Agency Blog Post Author of Instagram Videos Get an Important Update

February 18, 2016
Written by Brandon

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