As promised, here is a brief follow-up from my post on voice marketing after attending VoiceCon last week.
The inaugural VoiceCon in New York City last week was educational and inspiring. Presented by VaynerMedia, VoiceCon was a one-day conference on the state of Voice and Digital Audio, where consumer attention is being spent, and where emerging opportunities lie for marketers. When you experience over 10 hours’ worth of content, interaction, and visioning in a single day, it can be tough to nail down the overarching idea into one brief statement. After some reflection on everything that was shared and discussed at VoiceCon, my single most important takeaway from the experience is:
Voice is just starting. We are at the beginning. And it is indeed a watershed moment. Voice is going to dramatically change our lives and our businesses. Underestimate its potential at your own risk. Companies that don’t jump on voice marketing will fall. The stakes are larger, and the speed of adoption is so much faster.
So, here are some questions to ask yourself as a marketer:
And, here are some recommendations to consider:
If you missed my previous article on how voice search may affect your business, check it out here!
May 29, 2018
Written by Chris Sullivan
Learn more about our Fall 2019 internships at: princetonpartners.com/careers/internships/
Congratulations to our bride to be, Robin! Robin has brought such a light to our company and we are so happy we got to celebrate her yesterday at Topgolf!
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