Most clients we work with now understand the importance of providing a great user experience (UX) for their customers. But when we propose a scope of work and say we need a few weeks to get to know their customers, users, and technical people, we sometimes find ourselves having to validate the time and cost.
Allocating funds for UX is perhaps the best investment a business can make. UX is about running your business, not just about how sexy your website looks. UX increases conversions and reduces operational costs by enabling users to work more efficiently. With benefits like these, businesses must also value the process.
Here are some tips for how to develop a great UX.
With a great UX, a business can:
How websites lose business:
Less equals more:
Usability testing has shown that too many pages and too many clicks lead to higher bounce rates. A slow loading time is another issue that greatly affects conversion rates.
UX Value Calculator
Check out this UX Value Calculator developed by SAP. It takes into account statistics about customers, such as the number of users involved in a particular task, their fully-loaded cost rates, and the end-to-end time needed to execute these tasks.
UX justifies what designers have been doing for years: problem solving. We can tell from a button’s color, style, and placement if it leads to conversion. And that means business.
No closed-door meetings
When creating a new website, landing page, or application, companies need to fully understand who will be touching their page. Gone are the days where management makes decisions without input from the floor. This is a bottom-up process. You need input from the users and the back-end developers. Website analysis and planning meetings cannot take place behind closed doors with only the company officers present.
Interview the customers. How will the website be used? How is data being shared between departments? Does your audience have any handicaps? How technical are your users? Will they be using mostly the mobile site? What are the pain points?
Ask these 10 questions:
Want value? Stick to the honeycomb:
Is your website…
For more, check out our whitepaper: “Understanding the Art of the User Experience.”
October 27, 2015
Written by Paul Federico
In this week's Marketing Insight, Director of Brand Innovation, Manish Patel, sheds light on what up-and-coming job… https://t.co/L5Ai5ecJws
March 8 - 12:53 pm - View on Twitter
In this week’s Marketing Insight, CEO Tom Sullivan discusses behavior change through the lens of Social Accountabil… https://t.co/HlOOBLiGdW
February 1 - 12:59 pm - View on Twitter
In this week's Marketing Insight, CEO Tom Sullivan shares a ten-minute talk about his unique approach to developing… https://t.co/7yaFXSnx8Z
January 10 - 10:41 am - View on Twitter
There's still time to "gift" back this holiday! Check out our top 10 cause-based picks for the undecided shopper. https://t.co/HpVeLNHuGn
December 18 - 10:20 am - View on Twitter
In this week’s Marketing Insight, CEO Tom Sullivan puts a spotlight on five successful, inspiring companies whose c… https://t.co/ZEWZw42Okq
December 13 - 1:32 pm - View on Twitter
In this week’s Marketing Insight, CEO Tom Sullivan shares some personal reflections on how to respond to today’s of… https://t.co/43WRKaYkI5
December 6 - 12:06 pm - View on Twitter
In this week’s Marketing Insight, Director of Brand Innovation, Manish Patel, discusses the impact of digital gamin… https://t.co/fYfSgLRRCk
November 29 - 11:09 am - View on Twitter
At PPI, we love all things spooky. Check out our Halloween Video for a creepy treat! https://t.co/tKQHPyuvpm
October 31 - 9:33 am - View on Twitter
In this week’s Marketing Insight, Director of Brand Innovation, Manish Patel, shares a personal anecdote that sheds… https://t.co/xc9uCVFHFK
October 11 - 1:50 pm - View on Twitter
CEO Tom Sullivan discusses several approaches for developing an informed, data-driven content strategy to boost the… https://t.co/0Nbz61DCd9
September 27 - 12:15 pm - View on Twitter
In this week's Marketing Insight, CEO Tom Sullivan continues to explore what we can learn from FAANG's Walled Garde… https://t.co/JeUvsfcDSb
September 19 - 11:30 am - View on Twitter
In this week's Marketing Insights, CEO Tom Sullivan discusses the Walled Garden approach that FAANG companies, and… https://t.co/vRDzMWoAs9
September 12 - 10:26 am - View on Twitter
In this week's Marketing Insights, Associate Creative Director, Tim Burr, discusses how a focused approach to marke… https://t.co/5loRgrFdUS
September 5 - 11:44 am - View on Twitter
Check out our last installment of our Voice "mini-camp" series where VP of Marketing and Media Strategy, Chris Sull… https://t.co/6yxEmeYu9G
August 30 - 10:13 am - View on Twitter
In our third Voice Marketing Insight, VP of Marketing & Media Strategy, Chris Sullivan, explores how marketers can… https://t.co/vjHPQEcWbe
August 16 - 10:50 am - View on Twitter
VP of Marketing & Media Strategy, Chris Sullivan, discusses the importance of persona development and Audio Identit… https://t.co/fYSbIZGLED
August 7 - 11:41 am - View on Twitter
In the first Insight of a "mini-camp" series on voice marketing, VP of Marketing & Media Strategy, Chris Sullivan,… https://t.co/tFgqjVh11C
July 31 - 2:05 pm - View on Twitter
CEO Tom Sullivan explores the recent succession of CEOs in the Fiat Chrysler Automotive and Ferrari families, and h… https://t.co/yIoeSKdhov
July 24 - 10:05 am - View on Twitter
Check out my latest #podcast https://t.co/eFFLCk7uYn on #Podbean
July 23 - 4:02 pm - View on Twitter
Check out my latest #podcast https://t.co/D9dl82LjkP on #Podbean
July 23 - 3:52 pm - View on Twitter