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Optimizing for Voice Search: Part 2

Don’t have time to read? We get it. Click here to listen to this week’s Marketing Insight!

 

 

More Tactics You Can Implement Now While Developing Your Voice Strategy

 

This post is Part 2 of 2 on optimizing for Voice Search. We recommend that you read or listen to last week’s post, which talked about the tactical strategies that you as a marketer should be mastering right now in order to assist your Voice search performance. We discussed three key website optimizations that you should address, including SSL certification, speed considerations and structured data. We’re continuing this theme today with three more important tactics.

 

But first, a quick story.

 

At the agency, our creative director Paul Federico and I have a little game. We ask our Amazon Echo to play music that also sets the mood for the office. We frequently try to choose something somewhat obscure. It never ceases to amaze us that when we are asking for tracks like early Bowie or the Allman Brothers’ Mountain Jam, Alexa gives us exactly what we are looking for in less than 5 seconds. What a world we live in. Can you imagine what Alexa will be doing five years from now?

 

Anyway, to follow up from where we started last week, here are four more tactics that you should be employing to make sure that your website is as optimized as possible for both Touch-based Search and Voice Search. Again, some of these tactics may still seem foundational. That’s okay. They are important. Master the basics before moving on to the more complicated aspects of optimization.

 

  1. Ratings and reviews are important today, and will continue to grow in importance. Many search queries include terms like “the best.” And from our own homework, we have seen how voice assistants are pulling data from Google, Yelp and other local reviews. So evaluate your performance on ratings and reviews. Make sure that you are enabling your most satisfied customers to rate and review you. The better your aggregate ratings are, the more likely you are to appear as an option in Voice Search.
  2. Make sure your web content is conversational. People ask their voice assistants real questions in the form of natural conversation. Make efforts to ensure that your content can answer basic questions about your organization in the form of real, human answers.
  3. Make sure that your public contact content is consistent, especially if you have multiple locations. Larger organizations are often unaware that their contact data contains errors or is inconsistent or incomplete. Remember, people can find you from your website, your search engine local listing, your social media presence, and all sorts of directories. Make it easy for voice assistants to deliver accurate information across all of these platforms so you can be found.
  4. This should be obvious by now, but having a mobile-friendly site is a long-established standard. Fortunately, most brands today are deploying responsive-design websites. But, there are still millions of companies using old website technology. Is yours one of them? If your organization’s website is not mobile-friendly, now is the time to correct that or you will be even more behind in a world dominated by Voice Search. If you need help updating to a mobile friendly site, shoot me an email and I can help you get started.

 

Marketing Agency Blog Post Author of Optimizing for Voice Search: Part 2

August 20, 2018
Written by Chris Sullivan

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