Created a Unified Business Idea™, marketing plan, positioning and branding campaign that helped our client merge nine distinct business lines into a single unified entity, helping to drive a 259% jump in stock price.
Our marketing plan and campaign introduced the Stroke and Cerebrovascular Center of New Jersey and quickly repositioned Capital Health from a community health system to an in-demand, healthcare destination. In 60 days, the helipad was receiving patients from more than 20 hospitals. The center now serves more patients than the major academic medical centers in New Jersey.
Repositioning and branding campaign played a key role for the $300 million corporate travel company by setting it on a new growth trajectory and achieving ownership’s goal of a successful exit.
North Shore-Long Island Jewish Health System
Created the award-winning branding and integrated marketing campaign for NSLIJ’s newly established Institute for Orthopedic Science. Within three years, the Institute became the volume leader for orthopedic surgery and procedures in the NY Metro area.
Worked with the management team to reposition the company and establish a new growth path, resulting in the successful sale to Microsoft and a 450% return to shareholders.
Princeton Partners created a highly successful local-market development strategy, which produced record results, generating 80% of all new demand deposit accounts from less than 10% of the total branch network under our management. PNC subsequently adopted this strategy as a best practice.
Repositioned the hospital by establishing the concept of “Community-Based Cancer Care.” This resulted in sustained increases in patient volume despite overcoming a nationally renowned set of competitors to the immediate north and south.
Our award-winning campaigns helped Yale, a maker and manager of heavy machinery, overcome deep-pocketed competitors to climb to a number-one market share position. Princeton Partners also played a key role in helping Yale decide to focus on the Fleet Management business, which enabled them to become the leader in this growing category.
Transformed Minwax.com into a dynamic, online community driving 85,000 unique visitors monthly with record engagement metrics.
ADVA Optical Networks
Developed the global brand and go-to-market strategy for this German-based company, which competes with major players like Cisco. Post launch, company revenues grew almost 50% and stock price improved significantly. The company gained new momentum in Europe, North America, and Asia.
New Jersey City University
Our positioning campaign resulted in record-breaking, double-digit increases in applications and enrollment, reversing a four-year trend for both the undergraduate and graduate schools.
Complete rebranding, changing their image from that of a trauma center to one of a fully integrated health system. Revitalized their campaigns and helped expand awareness of their more profitable advanced care procedures.
Developed a patient engagement campaign, “Take Care New York,” which integrated communications and an ambitious prevention and screening program. This program enrolled thousands of new members in public, government subsidized health-insurance plans. By encouraging preventative medicine and reducing emergency room visits, the campaign provided HHC with a 2:1 ROI. Our “Take Care New York” campaign screened up to 65,000 New Yorkers annually and was honored as the “Best Public Health Campaign” in the nation by the National Health Information Awards Program.