The start of every New Year comes with new trends, new problems and new ideas. It also creates a challenge for those of us in the marketing world: How can we tweak our strategy to stay ahead of the curve this year? What are the hot social trends of 2016?
Well, here’s what we expect to see this year:
A mobile market
We’ve been hearing about the mobile takeover for quite some time, but it is no longer “fast approaching.” It’s here. Instagram and Pinterest users are almost solely using a mobile device to post and share. Facebook claims that nearly half of its 1.39 billion users have never even logged in on a computer. Social messaging apps were used by more than 1.4 billion customers in 2015, and this number is expected to grow rapidly this year. Needless to say, it’s safe to assume that your customers are using a mobile device to engage with you on social media. Make sure your content is optimized properly.
Expect to pay for advertising
Organic reach, your unpaid reach, is between 2% and 3% on Facebook. That means if you have 2,000 Facebook followers, only 60 of them are actually seeing what you’re posting organically. Other sites like Twitter or Instagram have slightly better reach rates, but if you expect to engage a lot of people through social media this year overall, set aside some money to pay for it.
Watching not reading
Take a few minutes and scroll down your Facebook or Twitter news feed. What do you see? Video and GIFs. They’re everywhere. Reading content is “so last year,” and 2016 will be all about watching, not reading. On the bright side, you don’t need to spend a lot of money or be overly tech savvy to create an engaging video. Most smart phones have video capabilities, and you can easily upload your video from there. It’s also easy to track the insights and video views.
Facebook still takes the cake
Unless you’re a business focused solely on marketing to teens, you will continue to have the most success with marketing on Facebook. It is by far the largest and most widely used social network, making it the best social platform to spend your advertising dollars. If you only have time for one social platform this year, let it be Facebook.
February 2, 2016
Written by Brandon
This message is only visible to admins.
Problem displaying Facebook posts.
Click to show error
In this week's Marketing Insight, Director of Brand Innovation, Manish Patel, sheds light on what up-and-coming job… https://t.co/L5Ai5ecJws
March 8 - 6:53 pm - View on Twitter
In this week’s Marketing Insight, CEO Tom Sullivan discusses behavior change through the lens of Social Accountabil… https://t.co/HlOOBLiGdW
February 1 - 6:59 pm - View on Twitter
In this week's Marketing Insight, CEO Tom Sullivan shares a ten-minute talk about his unique approach to developing… https://t.co/7yaFXSnx8Z
January 10 - 4:41 pm - View on Twitter
There's still time to "gift" back this holiday! Check out our top 10 cause-based picks for the undecided shopper. https://t.co/HpVeLNHuGn
December 18 - 4:20 pm - View on Twitter
In this week’s Marketing Insight, CEO Tom Sullivan puts a spotlight on five successful, inspiring companies whose c… https://t.co/ZEWZw42Okq
December 13 - 7:32 pm - View on Twitter
In this week’s Marketing Insight, CEO Tom Sullivan shares some personal reflections on how to respond to today’s of… https://t.co/43WRKaYkI5
December 6 - 6:06 pm - View on Twitter
In this week’s Marketing Insight, Director of Brand Innovation, Manish Patel, discusses the impact of digital gamin… https://t.co/fYfSgLRRCk
November 29 - 5:09 pm - View on Twitter
At PPI, we love all things spooky. Check out our Halloween Video for a creepy treat! https://t.co/tKQHPyuvpm
October 31 - 2:33 pm - View on Twitter
In this week’s Marketing Insight, Director of Brand Innovation, Manish Patel, shares a personal anecdote that sheds… https://t.co/xc9uCVFHFK
October 11 - 6:50 pm - View on Twitter
CEO Tom Sullivan discusses several approaches for developing an informed, data-driven content strategy to boost the… https://t.co/0Nbz61DCd9
September 27 - 5:15 pm - View on Twitter
In this week's Marketing Insight, CEO Tom Sullivan continues to explore what we can learn from FAANG's Walled Garde… https://t.co/JeUvsfcDSb
September 19 - 4:30 pm - View on Twitter
In this week's Marketing Insights, CEO Tom Sullivan discusses the Walled Garden approach that FAANG companies, and… https://t.co/vRDzMWoAs9
September 12 - 3:26 pm - View on Twitter
In this week's Marketing Insights, Associate Creative Director, Tim Burr, discusses how a focused approach to marke… https://t.co/5loRgrFdUS
September 5 - 4:44 pm - View on Twitter
Check out our last installment of our Voice "mini-camp" series where VP of Marketing and Media Strategy, Chris Sull… https://t.co/6yxEmeYu9G
August 30 - 3:13 pm - View on Twitter
In our third Voice Marketing Insight, VP of Marketing & Media Strategy, Chris Sullivan, explores how marketers can… https://t.co/vjHPQEcWbe
August 16 - 3:50 pm - View on Twitter
VP of Marketing & Media Strategy, Chris Sullivan, discusses the importance of persona development and Audio Identit… https://t.co/fYSbIZGLED
August 7 - 4:41 pm - View on Twitter
In the first Insight of a "mini-camp" series on voice marketing, VP of Marketing & Media Strategy, Chris Sullivan,… https://t.co/tFgqjVh11C
July 31 - 7:05 pm - View on Twitter
CEO Tom Sullivan explores the recent succession of CEOs in the Fiat Chrysler Automotive and Ferrari families, and h… https://t.co/yIoeSKdhov
July 24 - 3:05 pm - View on Twitter
Check out my latest #podcast https://t.co/eFFLCk7uYn on #Podbean
July 23 - 9:02 pm - View on Twitter
Check out my latest #podcast https://t.co/D9dl82LjkP on #Podbean
July 23 - 8:52 pm - View on Twitter