Nine years ago, Princeton Partners created an idea and a solution for North Shore LIJ Health System, now Northwell Health, to help address the problems of childhood obesity and inactivity. That idea was to enable kids in grades K-4 to participate in classroom-based activity breaks where they would follow the movements of peers in entertaining videos that also helped them learn curricula-based concepts.
That idea was spun off as a small start-up company called Activity Works, which has grown into a program that helps students in five major school districts get fit while learning.
On September 1, 2016, it was announced that Activity Works would be a national partner in Let’s Move! Active Schools press release. This is a new and exciting chapter in the life of Activity Works which is now in its ninth year.
Activity Works’ goal this year is to enable an additional 500 new elementary schools and 125,000 students across the country to exercise to fun, multi-sensory episodes. Teacher and principal surveys have revealed these episodes to improve attention, focus, fitness, behavior and even cognitive and academic performance.
Every Activity Works episode provides a 10-minute period of Moderate to Vigorous Physical Activity (MVPA) recommended by the CDC as the minimum for fitness efficacy over time. What’s cool is that kids don’t even realize they are learning while burning an average of 50 calories and moving 1,000 steps (a half-mile) in each session.
In its early days, Activity Works had 1 DVD with 5 episodes packaged in a box with teacher tips and simple resources for students. Grants from the New York Community Trust and the Walmart Foundation enabled the execution of more sophisticated pilots in New York and New Jersey school districts. And for five years, Johnson & Johnson sponsored Activity Works’ expansion in five major cities including Philadelphia, Atlanta and Houston.
Today, Activity Works has over 30 episodes, many in Spanish, as well as dances, contests and leader boards for classrooms, schools and even cities. Over 100,000 kids will exercise to Activity Works, many at least three times per week in 2016.
In 2017, we hope to pass one million student users and to multiply that twenty fold by 2020. We want any elementary student anywhere to be able to use Activity Works. Our recent curriculum focuses on dance from a variety of cultures from around the world. We hope that Activity Works will inspire kids to feel more vibrant, productive and connected to their peers in the classroom and around the world.
September 6, 2016
Written by Tom Sullivan
As the 2018 FIFA World Cup comes to a close, CEO Tom Sullivan explores the impact of socially-charged marketing ini… https://t.co/uNn1JuCMaI
July 10 - 2:27 pm - View on Twitter
Account Executive, Andy Janiszewski, dives into Instagram's brand new video feature, IGTV, and how their big move c… https://t.co/Uoq2GSTdVn
June 26 - 1:35 pm - View on Twitter
CEO, Tom Sullivan, weighs in on the controversial merger between AT&T and Time Warner. His take? It's a win-win-win… https://t.co/rvbD027zTF
June 19 - 2:36 pm - View on Twitter
PPI's newest Account Manager, Robin Schneider, shares her insights on workplace activity, screen time, and 5 soluti… https://t.co/EQT06KNdqS
June 12 - 10:15 am - View on Twitter
After attending VoiceCon last week, Vice President of Marketing & Media Strategy, Chris Sullivan, offers his key ta… https://t.co/7r7PfRSHU4
May 29 - 2:20 pm - View on Twitter
Following yesterday's Supreme Court ruling, CEO Tom Sullivan weighs in on the fast-approaching wave of legalized sp… https://t.co/COYTwoAV0v
May 15 - 3:26 pm - View on Twitter
Vice President of Marketing & Media Strategy, Chris Sullivan, offers his insight on the current state of voice sear… https://t.co/je334u8EfT
May 8 - 10:48 am - View on Twitter
With his Dazzle Mad Hot Ballroom Dance Competition behind him, CEO Tom Sullivan offers insight on what businesses c… https://t.co/4AMhyLCGpl
May 1 - 12:09 pm - View on Twitter
In the wake of a series of data and privacy issues plaguing Facebook, President Jeff Chesebro contemplates the futu… https://t.co/wFQAWQrdpV
April 24 - 11:15 am - View on Twitter
Today is the day! Go to Young Audiences New Jersey & Eastern Pennsylvania to watch Tom and Dasha dance at 8:15 toni… https://t.co/II8gT8qouf
April 21 - 10:44 am - View on Twitter
Tom Sullivan is dancing for donations in support of Young Audiences, a wonderful organization that raises money for… https://t.co/X0xDxfFiMX
April 10 - 10:55 am - View on Twitter
CEO Tom Sullivan is spinning his way closer to winning the @YANJEPA Dazzle Mad Hot Ballroom Competition! Help him g… https://t.co/kjxVvgg6eG
April 4 - 9:59 am - View on Twitter
Associate Creative Director Tim Burr tells the story of two recent healthcare experiences - his dog's and his own -… https://t.co/viSDRtTtM1
April 3 - 11:59 am - View on Twitter
CEO Tom Sullivan is working hard, or shall we say, dancing hard, to help raise money for Young Audiences New Jersey… https://t.co/hxtaWZiJla
March 28 - 10:01 am - View on Twitter
CEO Tom Sullivan reflects on an important lesson that student activists are teaching us in the days following the M… https://t.co/lPJfmfhi7p
March 27 - 11:05 am - View on Twitter
Digital Media Account Manager Devon Flarity discusses why it may be time for your brand to shake off the uncertaint… https://t.co/0cqRljZo9R
March 20 - 11:37 am - View on Twitter
Creative Director Paul Federico speculates about the future of the internet and offers insight into how blockchain… https://t.co/L4gpcKLLQn
March 6 - 10:47 am - View on Twitter
We asked 4 of the women on the PPI team which female leaders they are most inspired by in their professional lives.… https://t.co/5dGnI17ipq
February 20 - 1:43 pm - View on Twitter
The fear of Amazon's size and market share is spreading throughout an increasing number of industries. CEO Tom Sull… https://t.co/zr4VO8dwGe
February 14 - 8:40 am - View on Twitter
In continuation of Princeton Partners' Women in the Workplace blog series, our Human Resources Manager Jan Sullivan… https://t.co/PJce3RlNQ8
February 6 - 12:05 pm - View on Twitter