Princeton Partners Success Case

NJR Home Services

NJR Home Services (NJRHS), which provides service, equipment, and installation of home heating, cooling, and solar systems, is a wholly owned subsidiary of New Jersey Resources (NJR) gas company. While NJR’s customers love the gas company, the NJRHS brand needed to stand on its own.

Further, in the crowded home services marketplace, NJRHS needed to better differentiate itself.

Princeton Partners had to give NJR Home Services a voice all its own—an engaging voice that engendered trust.

We needed to speak to people’s emotions. Heating, cooling and solar systems can be a dry topic. But really, they’re about providing comfort in the home, especially during uncomfortable seasons. Because if you’ve ever been too hot or too cold in your home, you know that comfort matters.

With this as an underlying idea, we have been building this voice. And customers are responding.  Our first promotion for them drove 29% more leads than similar promotions over the last three years.

Our new branding gave them a strong voice separate from their parent company. Our first promotion for them drove 29% more leads than similar promotions over the last three years.

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