Further, in the crowded home services marketplace, NJRHS needed to better differentiate itself.
Princeton Partners had to give NJR Home Services a voice all its own—an engaging voice that engendered trust.
We needed to speak to people’s emotions. Heating, cooling and solar systems can be a dry topic. But really, they’re about providing comfort in the home, especially during uncomfortable seasons. Because if you’ve ever been too hot or too cold in your home, you know that comfort matters.
With this as an underlying idea, we have been building this voice. And customers are responding. Our first promotion for them drove 29% more leads than similar promotions over the last three years.