Princeton Partners Success Case

Peapack-Gladstone Bank

Since 1921, Peapack-Gladstone Bank (PGB) has provided wealth, lending and deposit solutions with an emphasis on private banking.

PGB wanted to grow their client base, particularly in their wealth management division. However, their brand needed to resonate across all their divisions,
including retail and commercial.

Princeton Partners recognized that PGB’s emphasis on private banking created a customer service culture that elevated their approach across all service lines. In fact, to them, all banking is private banking.

That became the big idea behind a new brand platform that emphasized PGB’s delivery of quality in everything they do. So far, our efforts have helped the bank increase total assets by 25%.

By positioning the bank as a luxury brand, we’ve have helped them increase total assets by 25%.

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