From the Tesla to the Chevy Bolt, you’ve probably seen an increasing number of electric cars on the road in the past few years.
This is the result of market-driven innovation. Market forces such as consumer environmental consciousness, the price and reliability of fuel, government regulations, and the innovation driven by visionary entrepreneurs and engineers will drive the growth of electric cars.
As fuel prices continue to tick upwards and remain there, we are reminded of the last time we hit an inflection point for electric vehicles (EV) around 2008. $4+/gallon gas propelled the electric vehicle industry back into the mainstream for good. The market driver was increased fuel costs.
The decision to go electric isn’t a matter of having to choose either/or.
In the US we typically drive long distances for work, and mass transit isn’t always convenient. Households could have one car with a standard Internal Combustion-Engine (ICE) and an EV as well. The ICE vehicle can handle long hauls and variable driving needs, while the EV can handle shorter runs on consistent speed roads. A 2018 paper by BCG indicated there won’t be 100% adoption for many decades to come. It won’t be uncommon to see a household with both an ICE vehicle and an EV parked in the driveway.
As a society, we can change our routines to accommodate or leverage certain innovations. In addition to obvious market forces like the high cost of fuel, there are several additional contributing factors propelling change:
As with most things, market forces will drive change, and that will create new opportunities for innovation. Take a moment today and see how many electric cars you notice on the road.
October 3, 2018
Written by Manish Patel
In this week’s Marketing Insight, CEO Tom Sullivan shares some personal reflections on how to respond to today’s of… https://t.co/43WRKaYkI5
December 6 - 12:06 pm - View on Twitter
In this week’s Marketing Insight, Director of Brand Innovation, Manish Patel, discusses the impact of digital gamin… https://t.co/fYfSgLRRCk
November 29 - 11:09 am - View on Twitter
At PPI, we love all things spooky. Check out our Halloween Video for a creepy treat! https://t.co/tKQHPyuvpm
October 31 - 9:33 am - View on Twitter
In this week’s Marketing Insight, Director of Brand Innovation, Manish Patel, shares a personal anecdote that sheds… https://t.co/xc9uCVFHFK
October 11 - 1:50 pm - View on Twitter
CEO Tom Sullivan discusses several approaches for developing an informed, data-driven content strategy to boost the… https://t.co/0Nbz61DCd9
September 27 - 12:15 pm - View on Twitter
In this week's Marketing Insight, CEO Tom Sullivan continues to explore what we can learn from FAANG's Walled Garde… https://t.co/JeUvsfcDSb
September 19 - 11:30 am - View on Twitter
In this week's Marketing Insights, CEO Tom Sullivan discusses the Walled Garden approach that FAANG companies, and… https://t.co/vRDzMWoAs9
September 12 - 10:26 am - View on Twitter
In this week's Marketing Insights, Associate Creative Director, Tim Burr, discusses how a focused approach to marke… https://t.co/5loRgrFdUS
September 5 - 11:44 am - View on Twitter
Check out our last installment of our Voice "mini-camp" series where VP of Marketing and Media Strategy, Chris Sull… https://t.co/6yxEmeYu9G
August 30 - 10:13 am - View on Twitter
In our third Voice Marketing Insight, VP of Marketing & Media Strategy, Chris Sullivan, explores how marketers can… https://t.co/vjHPQEcWbe
August 16 - 10:50 am - View on Twitter
VP of Marketing & Media Strategy, Chris Sullivan, discusses the importance of persona development and Audio Identit… https://t.co/fYSbIZGLED
August 7 - 11:41 am - View on Twitter
In the first Insight of a "mini-camp" series on voice marketing, VP of Marketing & Media Strategy, Chris Sullivan,… https://t.co/tFgqjVh11C
July 31 - 2:05 pm - View on Twitter
CEO Tom Sullivan explores the recent succession of CEOs in the Fiat Chrysler Automotive and Ferrari families, and h… https://t.co/yIoeSKdhov
July 24 - 10:05 am - View on Twitter
Check out my latest #podcast https://t.co/eFFLCk7uYn on #Podbean
July 23 - 4:02 pm - View on Twitter
Check out my latest #podcast https://t.co/D9dl82LjkP on #Podbean
July 23 - 3:52 pm - View on Twitter
Check out my latest #podcast https://t.co/lP2wak0fVg on #Podbean
July 23 - 3:42 pm - View on Twitter
Check out my latest #podcast https://t.co/v4k2ukp4TA on #Podbean
July 23 - 3:42 pm - View on Twitter
Check out my latest #podcast https://t.co/WCKrgKaLbV on #Podbean
July 18 - 6:52 pm - View on Twitter
Happy #WorldEmojiDay! https://t.co/1NR4Vw2cZP
July 17 - 8:56 am - View on Twitter
As the 2018 FIFA World Cup comes to a close, CEO Tom Sullivan explores the impact of socially-charged marketing ini… https://t.co/uNn1JuCMaI
July 10 - 2:27 pm - View on Twitter