Last week, I had the opportunity to tour Google’s headquarters along with agency CEOs from around the world as part of the Magnet (Marketing & Advertising Global Network) conference. The three-day conference helped us learn how the cutting-edge use of technology is helping companies and marketers create value. We also got a peek into the future of technology, one that Google is helping to create.
Google’s headquarters in Mountain View is called the Googleplex. It feels somewhat like a college campus with its modern buildings, food courts, walking trails, recreational facilities, volleyball courts and lots of Google-colored bicycles that enable workers (many who look like college students) to get around the 1.5 mile by half-mile campus. At lunch, we were able to choose from a vast array of delicious and healthy culinary options, and to rub shoulders with the Google staff.
During the afternoon, Rabia Khalil Mainwaring of Google’s Marketing Solutions Group, made a presentation on “Creating a Culture of Innovation.” Here are some key takeaways from Rabia’s presentation that helped me understand how the value of a business and a brand can grow exponentially in a culture of innovation.
Rabia kicked off her talk with two powerful statements about the first pillar of innovation: the spirit of innovation.
“If you give people freedom, they will amaze you.”
“You can’t ordain innovation but you can create the environment to foster it.”
She then expounded on three principles that underpin the spirit of innovation:
Earlier this year, Google surpassed Apple as the world’s most valuable brand, according to an annual survey by Brand Finance. Are we surprised? Google’s investment in the culture of innovation, employee empowerment and social responsibility solutions has elevated Google’s brand value and improved trust with its consumers.
November 7, 2017
Written by Brandon
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