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September 10, 2024

Video: Predictive Data-Driven Digital Marketing Strategies for Customer Acquisition & Deposit Growth

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Tom Sullivan
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CEO Tom Sullivan spoke at the FBF Conference this Summer 2024 about marketing strategies for financial institutions to drive customer acquisition and deposit growth. Below is the video recording.

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Tom Sullivan
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Tom Sullivan is an accomplished business leader and brand marketing professional who brings together business, government, and non-profit experience to accelerate growth and advance positive change. He has led brand transformations and go-to-market initiatives for Fortune 1000 companies, major banks and financial institutions, hospitals, government entities, universities, and start-ups. He has worked with over twenty community banks with assets from $500 million to $50 billion and is dedicated to advancing the growth and success of community banks and the communities they serve. Tom has also advanced innovative programs and expansion initiatives for many non-profits, including Special Olympics New Jersey, and First Lady, Michele Obama’s Partnership for a Healthier America (Let’s Move Campaign).

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