Healthcare

Increased appointment requests by 85%, new patients by 150%, and kept-appointments by 57%, providing an ROI of 21:1.

Developed and launched a comprehensive branding strategy and direct to consumer marketing plan for the largest independent, private equity backed ophthalmology management services organization in the Mid-Atlantic region. Brand campaign generated over 2,200 requests for appointments resulting in 910 actual appointments. Practice operating capacity grew from 15% to nearly 60%.

Transformed the image of one of the largest trauma centers in the metropolitan New York region to a fully integrated health system. Expanded awareness and drove volume growth in their more profitable advanced care procedures.