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What Performance Marketers – And Everyone – Can Learn from Caitlin Clark
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June 18, 2024

What Performance Marketers – And Everyone – Can Learn from Caitlin Clark

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Why Community Banks Need to Win BRANDED Deposits
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June 13, 2024

Why Community Banks Need to Win BRANDED Deposits

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Transform Your Medical Practice with These 4 Internal Branding Strategies
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May 23, 2024

Transform Your Medical Practice with These 4 Internal Branding Strategies

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The Missing Component Holding Back the Growth of Community Financial Institutions: A Balanced, Strategic Marketing Plan
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May 15, 2024

The Missing Component Holding Back the Growth of Community Financial Institutions: A Balanced, Strategic Marketing Plan

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How to Maximize Patient Volume by Leveraging Data and Physician Referral Networks
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April 25, 2024

How to Maximize Patient Volume by Leveraging Data and Physician Referral Networks

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An Equation for Effective Persuasion
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April 16, 2024

An Equation for Effective Persuasion

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Increase Patient Volume by Building a Stronger Physician Referral Network
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April 5, 2024

Increase Patient Volume by Building a Stronger Physician Referral Network

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Accelerating Profitable Growth in Medical Practices
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February 29, 2024

Accelerating Profitable Growth in Medical Practices

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Building A Go-To-Market Strategy to Fuel Growth: Three Banks That Are Growing Through Focus
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February 29, 2024

Building A Go-To-Market Strategy to Fuel Growth: Three Banks That Are Growing Through Focus

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Accelerating Growth in Consumer Home Services (Part 1)
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February 16, 2024

Accelerating Growth in Consumer Home Services (Part 1)

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Unlocking Leadership Impact: Three Principles to Transform Your Organization
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February 13, 2024

Unlocking Leadership Impact: Three Principles to Transform Your Organization

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Crafting a Charismatic Brand for Your Medical Practice: Blending Strategy and Creativity
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February 8, 2024

Crafting a Charismatic Brand for Your Medical Practice: Blending Strategy and Creativity

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Is Your Bank Aligned to Grow Better, Faster? How a Go-To-Market Strategy Supports Growth
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January 30, 2024

Is Your Bank Aligned to Grow Better, Faster? How a Go-To-Market Strategy Supports Growth

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The Power of Optimizing Your Medical Practice’s Online Presence
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January 16, 2024

The Power of Optimizing Your Medical Practice’s Online Presence

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Will You Be an Ostrich or an Eagle in 2024?
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December 21, 2023

Will You Be an Ostrich or an Eagle in 2024?

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Thriving in Healthcare: The Art of Patient Engagement
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November 30, 2023

Thriving in Healthcare: The Art of Patient Engagement

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Thriving in Healthcare: Navigating Tight Budgets, Surging Demand, and Virtual Care
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November 1, 2023

Thriving in Healthcare: Navigating Tight Budgets, Surging Demand, and Virtual Care

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Data-Driven Marketing to Drive Leads, Customers, and Sales
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September 15, 2023

Data-Driven Marketing to Drive Leads, Customers, and Sales

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How Companies Reposition, Rebrand, and Revitalize Ad Campaigns to Gain Competitive Advantage
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August 29, 2023

How Companies Reposition, Rebrand, and Revitalize Ad Campaigns to Gain Competitive Advantage

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5 Marketing Strategies to Accelerate Growth in a Downturn
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August 15, 2023

5 Marketing Strategies to Accelerate Growth in a Downturn

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How Strong is Your Competitive Positioning?
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July 18, 2023

How Strong is Your Competitive Positioning?

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Tradeoffs for Medical Practices: Be Acquired or Remain Independent
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July 12, 2023

Tradeoffs for Medical Practices: Be Acquired or Remain Independent

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Necessity is the Mother of Invention
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June 27, 2023

Necessity is the Mother of Invention

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Three Talent Strategies to Successfully Navigate a Recession
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June 6, 2023

Three Talent Strategies to Successfully Navigate a Recession

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How Enhanced Productivity Can Help You Win Despite the Recession Ahead
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May 23, 2023

How Enhanced Productivity Can Help You Win Despite the Recession Ahead

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Customer-Focused Strategies to Help You Thrive During a Recession.
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May 9, 2023

Customer-Focused Strategies to Help You Thrive During a Recession.

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Sailing Through Stormy Seas: 3 Revenue Strategies to Help You Survive and Thrive in a Recession
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April 25, 2023

Sailing Through Stormy Seas: 3 Revenue Strategies to Help You Survive and Thrive in a Recession

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Expense-Side Strategies for Competitive Advantage and Long-Term Growth
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April 11, 2023

Expense-Side Strategies for Competitive Advantage and Long-Term Growth

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Strategies for Competitive Advantage and Long-Term Growth
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March 28, 2023

Strategies for Competitive Advantage and Long-Term Growth

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Insight Tuesday is Back!
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March 21, 2023

Insight Tuesday is Back!

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Who Is Responsible for the Safety of Deposits?
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March 15, 2023

Who Is Responsible for the Safety of Deposits?

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How the Coronavirus Could Actually Pull Humanity Together
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February 27, 2023

How the Coronavirus Could Actually Pull Humanity Together

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“I Have a Dream” Why Martin Luther King, Jr.’s Words Are So Important for 2021
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January 18, 2021

“I Have a Dream” Why Martin Luther King, Jr.’s Words Are So Important for 2021

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LABOR DAY
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September 4, 2020

LABOR DAY

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MASK FACTS
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July 28, 2020

MASK FACTS

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What the World Needs Now
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April 28, 2020

What the World Needs Now

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Three Reasons for Hope
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April 1, 2020

Three Reasons for Hope

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Feeling Hopeful on Earth Day
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April 1, 2020

Feeling Hopeful on Earth Day

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When We Hold Women Back, Everybody Loses
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March 6, 2020

When We Hold Women Back, Everybody Loses

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We Are in a Great Pivot
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June 9, 2014

We Are in a Great Pivot

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Princeton Partners Branding Process

Defining your brand is critical for business success. Your brand tells you who you are and—as importantly—who you aren’t. It helps you define your business goals, build strategies, and allocate resources. Strong branding leads to communications that deliver the right message to the right customers at the right time—which drives better ROI.

The phases of our branding process – Discovery, UBI Development, Definition, Expression, and Delivery – strengthen your brand, making it a powerful business asset. The first two phases provide a strategic foundation for the brand. The second two bring the brand to life.

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