Cape Regional Medical Group
How we leveraged digital media to scale the interactive landscape and accelerate new patient volume.
Cape Regional Health System, an affiliate of PENN Medicine, wanted to drive new patient volume to their orthopedic practice.
Cape Regional Medical Group
Healthcare
INSIGHTS
Driving patient traffic of real value depended not on marketing the practice but on finding and reaching the right patients.
SOLUTION
For the physician group, the most important aspect of the campaign was to generate the right patient traffic to unique consumer focused landing pages and capture a higher-than-average rate of return in converting those consumers into targeted leads from a business development perspective.
The unique multichannel digital campaign was called “For a Healthier Life”, and by allocating 80% of the total advertising budget to specific digital channels the campaign drove above average results in:
- Consumer Impressions
- Online Engagement
- Patient Appointments
- Request for Online Appointments
- Overall Market Share
RESULTS
Brand campaign exceeded all baselines, increasing appointment requests by 85%, new patients by 150%, and kept-appointments by 57%, providing an ROI of 21:1.
